What Are My Options?
Tailored Advertising helps support sites you visit to provide free content, like news and sports scores, and apps you use to provide free or cheap versions. At the same time, Tailored Advertising helps advertisers reach the right people for their products and services.
It’s likely that your web browser has built-in tools to control cookies. Cookies are used for many purposes, including for Interest-Based Advertising. Below are some of the most popular browsers and information on how to find out more about the controls they offer, including deleting cookies and other site data. In general, these controls are likely to be found in the settings.
Mobile Advertising ID Controls:
Most modern mobile devices (iOS 13, Android 9 Pie, and Windows 10 and above) provide advertising identifiers. These identifiers have different names depending on the brand of mobile device. For example, they are called Google Advertising ID (GAID) on Android devices and on iOS, they are called Identifier for Advertisers (IDFA).
These operating systems let you see your advertising identifier in the settings of your mobile device, and you control how it is used. The NAI does not operate or maintain any of these controls. The menus, features, or functionality may change at the discretion of mobile operating systems. Opting out through this method is likely to only affect Cross-App Advertising, but not the interest-based advertising based on your web activity. The privacy settings for your web and browser activities are independent and usually require you to use the controls in your browser. For instructions on accessing these controls, which include options to change your identifier and opt out of Cross-App Advertising, and to learn more about Mobile Device Opt-Outs please go to the NAI Opt-Out Page.
Some browser extensions also offer additional options to manage your ad choices. You can see some of these below.
Why am I seeing this icon?
|This is the AdChoices Icon or "Advertising Option Icon." The AdChoices Icon on a webpage or near an online ad lets you know that information may be used to figure out your interests to improve the ads you see. By clicking on the icon you can learn more about how the ad may have been delivered to you and your choices.
Learn more about the AdChoices Icon.