Online Advertising

What Are My Options?

Interest-Based Advertising helps support sites you visit to read free content from news to sports scores to recipes. At the same time, Interest-Based Advertising helps advertisers reach the right people for their products and services.

You, as a consumer, have several choices to control the collection and use of information about your web browsing activities when NAI members use cookies.

Your Options

From browser controls to add-on utilities to opt-out tools, when sites use cookies, you have control over whether these sites remember what’s in your shopping cart, where you need local weather information, etc.

Browser Controls:

It’s likely that your web browser has built-in tools to control cookies. Cookies are used for many purposes, including for Interest-Based Advertising. Below are some of the most popular browsers and information on how to find out more about the controls they offer, including deleting cookies or managing which ones to keep so your online experiences remain relevant.

Opt-Out Tools:

The NAI and the Digital Advertising Alliance offer opt-out tools to assist you in managing your choices for participating companies that use cookies for Interest-Based Advertising. For more information about these tools please visit: 


Some browsers also offer additional options to manage your ad choices. You can see some of these below.

Why am I seeing this icon?

This is the AdChoices Icon or "Advertising Option Icon." When you see the AdChoices Icon on a webpage or near an online ad, it lets you know that information may be used to figure out your interests to improve the ads you see. By clicking on the icon you can learn more about how the ad may have been delivered to you and your choices. 
Learn more about the AdChoices Icon.