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Beales

Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads

Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising.   The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on data from twelve NAI members with total ad revenue of $3.32 billion in 2009. Read the study and the NAI’s accompanying press release.

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