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Protector Updates

NAI Consumer Opt-Out Protector Add-on for Firefox (Beta Version)

Thank you for testing the beta version of the NAI Consumer Opt-Out Protector. This page will host notifications concerning updates to the protector and to the associated NAI registry. You may check this page for updates at any time, but you will be alerted to significant changes via the add-on's preferences window. Learn more about that here.

IMPORTANT NOTICE: The final NAI Consumer Opt-Out Protector update was issued on August 1, 2012. Please visit the Digital Advertising Alliance's Protect My Choices Download Page for the newest Firefox opt-out protector.

Update 01 Aug 2012: FINAL UPDATE: Added BazaarVoice, IDG Technetwork, eyeReturn Marketing, Zedo etc.

Update 06 Jun 2012: Added EyeWonder, various updates.

Update 17 May 2012: Added Proclivity Media, TellApart, TubeMogul. Updated 24/7 Media, AOL Advertising, Mixpo.

Update 20 Mar 2012: Added, Mixpo, Pubmatic. Updated Channel Intelligence, Media6Degrees, RichRelevance.

Update 22 Feb 2012: Added EZTarget Media, Intent Media, Kontera, and Rubicon Project. Updated Channel Intelligence, RichRelevance

Update 01 Nov 2011: Added Channel Intelligence, Legolas Media, SteelHouse.

Update 11 Oct 2011: Added Adblade, Chango, ShareThis.

Update 12 Sep 2011: Added MaxPoint Interactive, incremental updates.

Update 03 Aug 2011: Added Datran Media, MAGNETIC, TruEffect.

Update 19 Jul 2011: Incremental updates.

Update 16 Jun 2011: Added Media Innovation Group.

Update 2 Jun 2011: Incremental updates. Added MediaMind, Cross Pixel Media.

Update 27 Apr 2011: Added Adconion, BrightRoll, Clearspring, Cognitive Match, DataLogix, Dedicated (AppNexus), Glam, Pulse360, Rocket Fuel.

Update 26 Jan 2011: Safecount has withdrawn its membership from the NAI. As a result, its opt out is no longer included in the NAI Consumer Opt Out registry or in this tool. To find out more and to opt out of Safecount, please go here

Update 18 Jan 2011: Added Adchemy, Adify, MediaMath.

Update 13 Dec 2010: Added TidalTV. Consolidated AOL Advertising.

Update 02 Dec 2010: Several recent additions to NAI membership: 33Across, Bizo, Dapper, DataXu, Dotomi, I Behavior, Invite Media, Red Aril, Targus, WSOD, XGraph, Brilig.

Update 11 May 2010: New opt outs added to the Protector. YuMe, Vibrant, and Opinmind have joined the NAI, and their opt out cookies have been added to the registry.

Update 17 Mar 2010: New opt outs added to the Protector. Netmining and Casale Media have are now NAI members, and their opt out cookies have been added to the protector registry.

Update 08 Feb 2010: New opt outs added to the Protector. An opt out from Microsoft Advertising have been added to the NAI opt out page, and included in the latest release of the opt out cookie registry. The Opt Out Protector is configured to automatically download the latest release of the registry on a daily basis. The Microsoft Advertising opt out sets opt out cookies on four domains:,,, and

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