Data Plus Math is a media measurement company that helps connect advertising exposures to real-world outcomes. Powered by millions of households of cross-screen viewing data, the company’s TV and Video attribution platform is used by cable operators, national programming networks, agencies and marketers to measure which components of their advertising campaigns are driving results. We're powering the next generation of analytics and measurement for all of TV and Video.
The following companies are current members of the NAI.
Datonics (formerly AlmondNet Data Division) is a leading online aggregator and distributor of highly granular and proprietary purchase intent, search and life-stage data. Datonics' 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly-relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City.
Drawbridge builds technology that fundamentally changes the way brands connect with people. The company enables brands to have seamless conversations with consumers, delivering timely, relevant messages across their connected devices, including desktops, smartphones, tablets, and connected TVs. Drawbridge is also a leader in consumer choice, working with the leading self-regulatory industry organizations as well as providing a proprietary, universal cross-device opt-out mechanism.
EMX lives at the intersection of data and media. It connects the industry around what matters: maximum ROI. Whether you’re a publisher, ad tech provider, advertiser or an agency, you’ll benefit from reduced waste, higher quality inventory, precise targeting, and full transparency. EMX is the culmination of bRealTime and Clearstream.tv into a modern, purpose-built solution.
eXelate is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns.
Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.
Our e-X Advertising Intelligence Platform combines one of the world’s largest digital media footprints with proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions.
Our audience engagement divisions – Appsnack, AdoTube, Firefly Video and Tribal Fusion – apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media.
Eyeota is a global leader for local audience data with over 1.8 billion unique profiles. This audience data provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, Düsseldorf, London, Melbourne, New York, Singapore, Sydney and Tokyo.
Eyeview is a video advertising technology company and a market leader in providing brands with ROI on their video advertising spend. Eyeview'sVideoIQ® platform infuses consumer, brand and retail data into a results-driven decisioning engine to programmatically deliver 1-to-1 personalized video. VideoIQ provides access to highly viewable and guaranteed fraud-free inventory across television, desktop, tablet and mobile. Eyeview's platform can be provided as a managed service by Eyeview's team of analysts, video producers, and campaign experts or through a self-service interface.
Factual is a neutral data company with the mission of making data accessible to anyone who needs it to build a better app, provide a better search result, make smarter software -- anyone who needs data to make a better decision or help others make better decisions. Within the advertising space, Factual provides high quality location data to adtech platforms, publishers, agencies, and brands, so that advertisers can better reach and understand their audience.
Flashtalking is an independent ad serving, targeting and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.
Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising across desktop, tablet and mobile. Core aspects include: display (including standard ads, dynamic, rich media, video, HTML5 & mobile), search, social and affiliates.
Freckle IoT is a global leader in multi-touch, offline attribution. Our proprietary cross device solution supports all media verticals including mobile, desktop, social, radio, search, TV and out of home. Using opted-in, first-party data, Freckle IoT helps brands measure the effectiveness of their advertising by independently matching media spend to in-store visits while remaining media agnostic.
Fysical is a location services company. It powers marketers, investors, AI, AR, and smart cities with verified location data on how and where humans move in the physical world.
Google operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics.
GumGum is the brand engagement platform for publishers and advertisers, delivering high-impact campaigns that present relevant, viewable and engaging rich media display ads in-line with editorial content across every screen. Reaching more than 350 million unique visitors worldwide as they actively view content across more than 1,000 premium websites, GumGum serves relevant ads that yield far higher viewability and consumer engagement than traditional display units.
Hivestack is a location marketing technology company that drives business outcomes. Digital marketers use Hivestack's technology to connect with custom audiences in the physical world based on their behaviors and movements. The Hivestack platform includes an SSP for DOOH media owners, an ad exchange, and a DOOH ad server that geo-temporally activates DOOH based on mobile data sourced from location partners.
IgnitionOne offers technology and services that enable marketers to unlock the intelligence of their data to find and activate their best customers across Search, Display, Social, Email, and their own Website – no matter the existing technology in place. With a cross-channel approach to smarter audience creation, real-time scoring, and robust optimization capabilities – IgnitionOne powers smarter marketing decisions and deeper insights.
IHS Markit Digital (formerly Markit on Demand and Wall Street On Demand) Adhesion is the only online marketing solution exclusively designed for the financial services industry. Combine contextually relevant delivery of information with real time web analytics to maximize user engagement and conversions on your site. For over twenty years, IHS Markit Digital has delivered innovative, high quality information products to help our clients visualize, manipulate, and understand complex financial data.
Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy. Index Exchange respects all Internet users’ rights to privacy.
inMarket uses comScore verified, real-time data from 50 million first-party integrations with the world's most popular apps to identify and engage consumers at every stage of the shopping cycle and create exciting experiences that drive huge campaign ROI for the world’s top brands. Founded in 2010, the company has offices in New York and Chicago, and is headquartered in Venice Beach, California. For more information visit www.inmarket.com or follow on Twitter at @inMarket_Media.
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers.
KBM Group is a data, analytics and technology integration marketing company. We help the world’s best-known brands manage data as a strategic asset and unlock its value. We support them in their evolution toward data-driven marketing engagement for improved marketing performance, more resonant consumer experiences and increased competitive advantage.