Varick Media Management provides advertisers and brands the tools to establish connections with their customers through programmatic advertising solutions. We deliver a brand’s message across multiple media channels, creative formats, and inventory sources. Our proprietary software platform, Alveo, assembles multiple data points and activates them in real-time across addressable media channels.
The following companies are current members of the NAI.
Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. The Identity Management Platform, Media Execution Platform, and Data Analytics Platform enable advertisers to seamlessly activate audiences, execute campaigns, and close the loop on campaign performance with return on investment and conversion analysis. The Viant Advertising Cloud™ infuses accuracy, transparency, and accountability into advertising execution.
Vibrant In-Text Solutions highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the user to control his or her experience by delivering information only when users move their mouse over a relevant word or phrase of interest. Vibrant In-Text Solutions uses the IntelliTXT ™ technology to ensure that all information is precisely targeted and contextually relevant.
Weborama is a global data company and the independent worldwide leader in semantic profiling. The company brings structure and value to the largest Web data sets to understand and target audiences at the individual level. Weborama’s solutions include a number of proprietary technologies, particularly a data management platform (DMP), fed by one of the world’s most advanced behavioral databases. In addition, Weborama provides data marketing & programmatic services.
Xaxis, Inc. (formerly 24/7 Media) is the world’s largest programmatic media and technology platform, providing services and solutions to agencies, advertisers and publishers. Xaxis is firmly committed to protecting the privacy of Internet users and fostering consumer confidence in the Internet and digital advertising. Xaxis continually evaluates innovative ways to protect online user privacy while also seeking to deliver relevant advertising and custom online experiences on behalf of our clients.
Yieldmo is an advertising technology company helping publishers and advertisers reach their audiences in apps and on the mobile web. Yieldmo has an Ad Format Lab dedicated to creating mobile-first ad formats & experiences that are designed to be non-intrusive, engaging, and respectful of the reader experience. A focus on Design and Data help improve ad relevance and continuously raise the quality of ad formats.