The Rubicon Project, Inc. powers the Advertising Automation Cloud marketplace, the world's largest premium independent marketplace that aims to automate the entire advertising ecosystem. One of the largest cloud computing systems in the world, the Advertising Automation Cloud leverages over 50,000 algorithms and analyzes billions of data points in real-time to deliver the best results for sellers and buyers.
The following companies are current members of the NAI.
SafeGraph maintains the ground truth dataset for human movement across the globe. We provide high-quality location data products to help organizations make better decisions and improve lives. SafeGraph's truth datasets are used for machine learning, deep learning, and artificial intelligence across many industries.
Audience Studio (formerly Salesforce DMP) helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Audience Studio's cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual's preferences; and activating the data across any consumer touchpoint.
Samba TV is a data and analytics company providing essential television insights by leveraging the world's most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to connected devices, Samba makes TV audiences more addressable and measurable to help marketers activate cross-screen campaigns and analyze the impact of their media investment.
Semasio develops and markets a SaaS platform that turns every contact an agency or advertiser has with internet users into profile data based on a semantic algorithm. Based on these data, the platform generates target groups for specific marketing goals. The profiling and target group generation processes rely solely on statistical modeling and machine learning. Founded in 2010 the company is headquartered in Hamburg, Germany and operates a New York office as well as development centers in Denmark and Portugal. Semasio’s customers include large media and performance agencies.
ShareThis is the most innovative sharing platform available for marketers, comprised of a suite of free sharing solutions for publishers, and marketing solutions for advertisers. ShareThis aggregates and analyzes anonymous, non-personally identifiable data about topics that people are sharing, and through what channels they are sharing. We use the data to create better consumer experiences across the ShareThis Publisher Network. For Advertisers, we identify people who might be interested in their ads, and deliver ads to those people through media that we buy.
Signal's data and recognition technology helps brands connect with real people so that every interaction on every device and channel is relevant. Signal's platform integrates data collection, persistent customer profiles, data onboarding and media activation for real-time cross-channel engagement. Signal's technology runs on more than 45,000 digital properties in 158 countries.
The Leader In Local Programmatic - Simpli.fi is the leader in programmatic solutions for local media networks providing efficient scale, competitively differentiated products and attractive margins with a proven sales support and service model.
Skyhook, a Liberty Broadband company, is a leader in mobile positioning and contextual location intelligence solutions. Skyhook offers real-time geofencing and premium, location-derived audience segments (Skyhook Personas) based on mobile device movement in order to enable advertisers, brands, agencies and DSPs to improve mobile targeting, enhance campaign performance, and measure attribution.
SteelHouse provides digital marketing services to our clients as the pioneer in the emerging field of Behavioral Commerce. We enable retailers to provide the right offer to their shoppers at the right time when they are online. We never know personal information or store anything confidential. At the end of the day, we're consumers just like you and respect your privacy.
Swoop is a high-tech data and media company that uses privacy-safe artificial intelligence to improve patient outcomes and educate healthcare professionals.
Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences.
Tapad is the leader in cross-device content delivery. Our groundbreaking, proprietary technology assimilates billions of data points, all blind to PII. These data points form the Tapad Device Graph, designed to find the connections between smartphones, desktops, laptops, tablets, connected TVs and game consoles. This information is used by marketers and publishers to deliver a unified, cross-screen experience for their brands. At Tapad, we believe protecting people’s privacy is paramount, and we take that responsibility very seriously.
The Trade Desk, including Adbrain's cross-device technology, powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.
Throtle is an onboarding company that is obsessed with accuracy and transparency, enabling brands to reach their individual customers online. This allows for targeting across all media devices and formats including display, email, social, addressable TV and mobile. Throtle simplifies the management of brands' CRM data through identity management and data-centric services so they can orchestrate smarter closed-looped individual-based interactions across all touchpoints.
TI Health is an intelligent data-driven marketing company serving leading pharmaceutical and healthcare marketers. The company has developed products that respond to event triggers and signals, with the ability to serve targeted messaging to healthcare professionals and consumers digitally.
TrueData is a mobile-first ad data exchange that delivers deep, vetted, people-based mobile data captured directly from our network of hundreds of mobile apps—never inferred or modeled from bots or screens or siphoned from the bidstream. With TrueData, advertisers can build precise audiences from billions of monthly deterministic behaviors, self-reported actions and attributes across +245MM real mobile users.
Ubimo is a SaaS location intelligence company that empowers businesses to understand and act on real-world behaviors, bridging the knowledge gap between the digital and the physical worlds. Using advanced AI technologies, we combine behavioral data on over 150 million monthly active devices with the most comprehensive geographic index in the US. Ubimo's platform enables businesses to embed strategic insights into decision-making, improving performance across Shopper Marketing, Programmatic, Publishers, Retail, and Out-of-Home.
Undertone is a digital advertising company that delivers standout experiences for brands across PCs, mobiles and tablets. We do this by combining the best creative, content, people and technology in digital media. We've been developing digital advertising solutions for over ten years, which gives us a unique perspective and credibility amongst the world's leading brands and publishers.
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices.
Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. The Identity Management Platform, Media Execution Platform, and Data Analytics Platform enable advertisers to seamlessly activate audiences, execute campaigns, and close the loop on campaign performance with return on investment and conversion analysis. The Viant Advertising Cloud™ infuses accuracy, transparency, and accountability into advertising execution.
Vibrant In-Text Solutions highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the user to control his or her experience by delivering information only when users move their mouse over a relevant word or phrase of interest. Vibrant In-Text Solutions uses the IntelliTXT ™ technology to ensure that all information is precisely targeted and contextually relevant.
Weborama is a global data company and the independent worldwide leader in semantic profiling. The company brings structure and value to the largest Web data sets to understand and target audiences at the individual level. Weborama’s solutions include a number of proprietary technologies, particularly a data management platform (DMP), fed by one of the world’s most advanced behavioral databases. In addition, Weborama provides data marketing & programmatic services.
Xaxis, Inc. (formerly 24/7 Media) is the world’s largest programmatic media and technology platform, providing services and solutions to agencies, advertisers and publishers. Xaxis is firmly committed to protecting the privacy of Internet users and fostering consumer confidence in the Internet and digital advertising. Xaxis continually evaluates innovative ways to protect online user privacy while also seeking to deliver relevant advertising and custom online experiences on behalf of our clients.