Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences.
The following companies are current members of the NAI.
Tapad is the leader in cross-device content delivery. Our groundbreaking, proprietary technology assimilates billions of data points, all blind to PII. These data points form the Tapad Device Graph, designed to find the connections between smartphones, desktops, laptops, tablets, connected TVs and game consoles. This information is used by marketers and publishers to deliver a unified, cross-screen experience for their brands. At Tapad, we believe protecting people’s privacy is paramount, and we take that responsibility very seriously.
eXelate is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns.
The Trade Desk, including Adbrain's cross-device technology, powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.
Throtle is an onboarding company that is obsessed with accuracy and transparency, enabling brands to reach their individual customers online. This allows for targeting across all media devices and formats including display, email, social, addressable TV and mobile. Throtle simplifies the management of brands' CRM data through identity management and data-centric services so they can orchestrate smarter closed-looped individual-based interactions across all touchpoints.
TI Health is an intelligent data-driven marketing company serving leading pharmaceutical and healthcare marketers. The company has developed products that respond to event triggers and signals, with the ability to serve targeted messaging to healthcare professionals and consumers digitally.
TrueData is a mobile-first ad data exchange that delivers deep, vetted, people-based mobile data captured directly from our network of hundreds of mobile apps—never inferred or modeled from bots or screens or siphoned from the bidstream. With TrueData, advertisers can build precise audiences from billions of monthly deterministic behaviors, self-reported actions and attributes across +245MM real mobile users.
Ubimo is a SaaS location intelligence company that empowers businesses to understand and act on real-world behaviors, bridging the knowledge gap between the digital and the physical worlds. Using advanced AI technologies, we combine behavioral data on over 150 million monthly active devices with the most comprehensive geographic index in the US. Ubimo's platform enables businesses to embed strategic insights into decision-making, improving performance across Shopper Marketing, Programmatic, Publishers, Retail, and Out-of-Home.
Undertone is a digital advertising company that delivers standout experiences for brands across PCs, mobiles and tablets. We do this by combining the best creative, content, people and technology in digital media. We've been developing digital advertising solutions for over ten years, which gives us a unique perspective and credibility amongst the world's leading brands and publishers.
UNTU is an innovative healthcare media, data and technology company. Our category-defining insights panel – consisting of over 2.5MM individual patient profiles – uses AI-driven modeling and precision scaling to enable the creation of privacy-first, ultra-targeted audiences available for immediate activation. By using permissioned data that’s both HIPAA and NAI compliant, we protect the privacy of our audiences while connecting marketers with the exact people they want to reach.
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices.
A pioneer in patient data, privacy, and analytics, Veeva Crossix leverages privacy-safe technology to connect comprehensive health and non-health data, covering more than 300 million lives. Its measurement and audience solutions help health brands communicate more effectively with consumers and healthcare professionals. Veeva Crossix delivers data and insights to over 200 brands from top 20 pharma companies as well as leading health systems, pharmacies, and wellness brands.
Verizon Media is a leading global media company with an extensive suite of brands and offerings. Verizon Media is focused on attracting and engaging consumers and providing valuable online advertising services. Verizon Media offers personalization using cookie and non-cookie technologies which allow delivery of relevant advertising while respecting user privacy.
Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. The Identity Management Platform, Media Execution Platform, and Data Analytics Platform enable advertisers to seamlessly activate audiences, execute campaigns, and close the loop on campaign performance with return on investment and conversion analysis. The Viant Advertising Cloud™ infuses accuracy, transparency, and accountability into advertising execution.
Vibrant In-Text Solutions highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the user to control his or her experience by delivering information only when users move their mouse over a relevant word or phrase of interest. Vibrant In-Text Solutions uses the IntelliTXT ™ technology to ensure that all information is precisely targeted and contextually relevant.
Weborama is a global data company and the independent worldwide leader in semantic profiling. The company brings structure and value to the largest Web data sets to understand and target audiences at the individual level. Weborama’s solutions include a number of proprietary technologies, particularly a data management platform (DMP), fed by one of the world’s most advanced behavioral databases. In addition, Weborama provides data marketing & programmatic services.
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind drives $1.2 billion dollars annually in directly attributable revenue for top eCommerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a top-3 revenue channel in their own analytics.
Xaxis, Inc. (formerly 24/7 Media) is the world’s largest programmatic media and technology platform, providing services and solutions to agencies, advertisers and publishers. Xaxis is firmly committed to protecting the privacy of Internet users and fostering consumer confidence in the Internet and digital advertising. Xaxis continually evaluates innovative ways to protect online user privacy while also seeking to deliver relevant advertising and custom online experiences on behalf of our clients.
X-Mode is creating the new standard for accuracy and transparency in location data, bridging gaps in the industry by building the world's largest, most accurate, first-party privacy-conscious location data panel at scale. Powered by the XDK -- X-Mode’s industry-leading location data SDK -- this new standard will improve the entire location data ecosystem, and allow companies to develop disruptive tools built on a foundation of quality data.
Yieldmo is an advertising technology company helping publishers and advertisers reach their audiences in apps and on the mobile web. Yieldmo has an Ad Format Lab dedicated to creating mobile-first ad formats & experiences that are designed to be non-intrusive, engaging, and respectful of the reader experience. A focus on Design and Data help improve ad relevance and continuously raise the quality of ad formats.