Lotame provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Please visit http://www.lotame.com for more information.
The following companies are current members of the NAI.
Media.net is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions to a substantial and diversified client base. Media.net exclusively manages the Yahoo! Bing Network Contextual Ads program (http://contextualads.yahoo.com). The program enables web publishers to easily and effectively earn advertising revenue. Publishers use the Media.net platform to create and customize ad units that display relevant text ads and ad topics from the Yahoo! Bing Network.
MediaMath is the leading online media trading company, offering agencies and their advertisers unprecedented reach and performance through one relationship. Through a powerful combination of proprietary supply relationships, algorithmic bidding, unique data access, elegant workflow tools, insightful reporting, and decades of experience, we deliver exactly what a forward-thinking agency needs in a dynamic landscape -- the efficiency of search with the branding impact of display advertising.
MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes.
Narrativ is unlocking a new dimension of search marketing - transforming how advertisers access and optimize commerce content.
Nativo is a leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure brand content and native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights for highest-quality reach and clearest ROI.
Netmining provides intelligent audience targeting, powered by data and shaped by the best analytical minds in the business. We believe your marketing should be driven by human insights using data as a tool, not the other way around. This approach creates a deeper understanding of your brand. With the challenge of fragmented consumer media habits, Netmining’s cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. The result is your most important audience, delivered.
NetSeer, Inc. provides concept-based advertising that delivers the precision of search targeting with the brand-building effect of display. Moving beyond contextual keyword and semantic targeting, NetSeer’s patented Concept Graph, with 50 million concepts and over two billion associations, comprehends the intent expressed on a web page the way a human brain would. Additionally, NetSeer’s granular URL understanding ensures complete brand safety, even when retargeting.
Neustar/Aggregate Knowledge is the first real-time, cloud-based information services and marketing analytics provider, offering its clients actionable insights that improve decision-making. It allows marketers to bridge offline and online activities to measure ROI and optimize marketing campaigns.
NinthDecimal is a leading omni-channel marketing platform. We harness mobile location data to build a proprietary and precise understanding of consumers physical world behavior. Marketers can close the knowledge gap on their customers by leveraging our activation, measurement, and insights solutions across their marketing channels.
numberly is a CRM programmatic expert helping advertisers collect and activate their own, paid and earned data through innovative solutions (DMP, data onboarding, microsites, reactivation, etc.), through all digital channels (display, email, mobile, social media). We provide a multi-platform, multi-device, multi-format (video, display) solution to meet our clients business goals.
Oath is a leading global media company with an extensive suite of brands and offerings. Oath is focused on attracting and engaging consumers and providing valuable online advertising services. Oath offers personalization using cookie and non-cookie technologies which allow delivery of relevant advertising while respecting user privacy.
The OneMarket Shopper Exchange provides retailers a platform that allows the brands that they sell (their vendors) to serve advertising and promotions to their consumers based on the consumer's browsing and buying history. Consumers get online ads and offers that are more relevant to their interests. Vendors get the opportunity to serve ads to highly relevant consumers and measure the impact of that advertising within the retailer.
Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with the audiences they care about most. Our data and measurement solutions power marketing programs across all channels and devices, so marketers can deliver the right message to the right consumers at the right time. Oracle Data Cloud is comprised of acquisitions of AddThis, BlueKai, Crosswise and Datalogix.
Outbrain is the world's leading data-driven discovery platform, using its personalization technology to deliver the best content to every individual across the world's most recognized and trusted publishers.
ownerIQ digitally connects retailers and brands through the power of second-party data. ownerIQ changes the way retailers, brands and e-commerce websites run their digital advertising campaigns, and reach consumers. This is done by leveraging non-personally identifiable website audience data to help retailers, brands, and advertisers more effectively connect with their core consumers. And in return consumers receive relevant advertising from brands they trust.
Parrable is an independent, universal platform providing a personalized web experience. Parrable offers a technology platform that enables advertisers, publishers and their technology partners (its "Clients") to maintain state on computers and mobile devices. Parrable helps its Clients identify when they are seeing the same computers and mobile devices over time to customize content, experience and advertising, and perform analytics.
Place Exchange is a programmatic supply-side platform built to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs and OOH media publishers, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of all form of out-of-home media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.
PlaceIQ is a leading provider of location intelligence to brands and media agencies. A pioneer in the space, PlaceIQ offers a proven, patented platform that weaves together many data sets, helping marketers gain a location-driven 360 degree view of the consumer. By harnessing PlaceIQ technology, marketers are able to analyze, segment, activate media, and measure the real-world impact of their advertising in a privacy-friendly and brand safe manner.
Pulpo is a premier source of Hispanic inventory across all acculturation levels throughout the digital landscape, ranked #1 by comScore in both Hispanic Reach and Bicultural Audience Network categories. Pulpo harnesses the power of Big Data, enabling brands to hyper-target consumers, one-on-one and at scale, across web, mobile, video, social, and audio streaming channels. Employing both online and offline data modeling, its Luminar™ platform allows advertisers to deliver more precise and relevant advertising, maximizing their return on investment.
PulsePoint is a leading global authority in programmatic technology, content marketing and health activation. With the most intelligent health-centered view of the customer, PulsePoint has pioneered radical health personalization™, accelerating the discovery and activation of patients and providers for real world outcomes, while helping publishers increase yield through actionable insights. PulsePoint’s core competencies include proprietary data capabilities, natural language processing, and reach across digital devices.
Qualia, a leader in cloud-based intent targeting and cross-screen audience association, empowers marketers with the ability to target and respond to real-time expressions of consumer intent — as well as optimize and attribute performance across all devices. The Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays targeting capabilities to reach a marketer’s most qualified audience. The technology identifies and associates consumers across all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app).