Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with the audiences they care about most. Our data and measurement solutions power marketing programs across all channels and devices, so marketers can deliver the right message to the right consumers at the right time. Oracle Data Cloud is comprised of acquisitions of AddThis, BlueKai, Crosswise and Datalogix.
The following companies are current members of the NAI.
Outbrain is the world's leading data-driven discovery platform, using its personalization technology to deliver the best content to every individual across the world's most recognized and trusted publishers.
ownerIQ digitally connects retailers and brands through the power of second-party data. ownerIQ changes the way retailers, brands and e-commerce websites run their digital advertising campaigns, and reach consumers. This is done by leveraging non-personally identifiable website audience data to help retailers, brands, and advertisers more effectively connect with their core consumers. And in return consumers receive relevant advertising from brands they trust.
Parrable is an independent, universal platform providing a personalized web experience. Parrable offers a technology platform that enables advertisers, publishers and their technology partners (its "Clients") to maintain state on computers and mobile devices. Parrable helps its Clients identify when they are seeing the same computers and mobile devices over time to customize content, experience and advertising, and perform analytics.
Place Exchange is a programmatic supply-side platform built to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs and OOH media publishers, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of all form of out-of-home media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising.
PlaceIQ is a leading provider of location intelligence to brands and media agencies. A pioneer in the space, PlaceIQ offers a proven, patented platform that weaves together many data sets, helping marketers gain a location-driven 360 degree view of the consumer. By harnessing PlaceIQ technology, marketers are able to analyze, segment, activate media, and measure the real-world impact of their advertising in a privacy-friendly and brand safe manner.
Pulpo is a premier source of Hispanic inventory across all acculturation levels throughout the digital landscape, ranked #1 by comScore in both Hispanic Reach and Bicultural Audience Network categories. Pulpo harnesses the power of Big Data, enabling brands to hyper-target consumers, one-on-one and at scale, across web, mobile, video, social, and audio streaming channels. Employing both online and offline data modeling, its Luminar™ platform allows advertisers to deliver more precise and relevant advertising, maximizing their return on investment.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As a pioneer of direct audience measurement in 2006, Quantcast today provides in-depth understandings of digital audiences across the Web, allowing marketers and publishers to make smart choices as they buy and sell targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising.
Rakuten Marketing is the global leader in digital marketing solutions that empower marketers to realize the full potential of marketing. Built on a robust, scalable platform that includes unique data, proprietary technology and advanced user identification capabilities, we deliver ad experiences that engage and influence consumers across channels.
Retargetly is a leading independent DMP and Data Exchange focusing on Hispanic audiences. We power publishers, marketers and advertising agencies at a global scale with 100% proprietary segmentation technology and audiences that deliver results. Follow us at @Retargetly or visit www.retargetly.com
Reveal Mobile provides our customers with products to easily build accurate and privacy compliant location-based audience segments. Agencies, brands, media companies and app publishers use this data to create more relevant advertising and to inform product, content, and business decisions. Reveal Mobile was founded in 2015 and based in Raleigh, NC.
RhythmOne is a market leader in multiscreen digital advertising solutions. Led by advanced TV and powered by the most efficient and effective programmatic platform, we provide innovative solutions for brands to connect with consumers – including YuMe by RhythmOne and RhythmInfluence – and drive real business outcomes for advertisers and publishers.
The Rubicon Project, Inc. powers the Advertising Automation Cloud marketplace, the world's largest premium independent marketplace that aims to automate the entire advertising ecosystem. One of the largest cloud computing systems in the world, the Advertising Automation Cloud leverages over 50,000 algorithms and analyzes billions of data points in real-time to deliver the best results for sellers and buyers.
SafeGraph maintains the ground truth dataset for human movement across the globe. We provide high-quality location data products to help organizations make better decisions and improve lives. SafeGraph's truth datasets are used for machine learning, deep learning, and artificial intelligence across many industries.
Audience Studio (formerly Salesforce DMP) helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Audience Studio's cloud-based data platform operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual's preferences; and activating the data across any consumer touchpoint.
Samba TV is a data and analytics company providing essential television insights by leveraging the world's most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to connected devices, Samba makes TV audiences more addressable and measurable to help marketers activate cross-screen campaigns and analyze the impact of their media investment.
Semasio develops and markets a SaaS platform that turns every contact an agency or advertiser has with internet users into profile data based on a semantic algorithm. Based on these data, the platform generates target groups for specific marketing goals. The profiling and target group generation processes rely solely on statistical modeling and machine learning. Founded in 2010 the company is headquartered in Hamburg, Germany and operates a New York office as well as development centers in Denmark and Portugal. Semasio’s customers include large media and performance agencies.
ShareThis is the most innovative sharing platform available for marketers, comprised of a suite of free sharing solutions for publishers, and marketing solutions for advertisers. ShareThis aggregates and analyzes anonymous, non-personally identifiable data about topics that people are sharing, and through what channels they are sharing. We use the data to create better consumer experiences across the ShareThis Publisher Network. For Advertisers, we identify people who might be interested in their ads, and deliver ads to those people through media that we buy.
The Leader In Local Programmatic - Simpli.fi is the leader in programmatic solutions for local media networks providing efficient scale, competitively differentiated products and attractive margins with a proven sales support and service model.
Skyhook, a Liberty Broadband company, is a leader in mobile positioning and contextual location intelligence solutions. Skyhook offers real-time geofencing and premium, location-derived audience segments (Skyhook Personas) based on mobile device movement in order to enable advertisers, brands, agencies and DSPs to improve mobile targeting, enhance campaign performance, and measure attribution.
Sonobi is a leading advertising technology company that provides publishers with the tools for managing their users' advertising experiences. Sonobi's identity-centric platform promotes highly targeted advertising through a holistic monetization approach. Our technology allows publishers to build, analyze, and monetize addressable media solutions. Sonobi helps media brands deliver effective, quantifiable advertising in a fitting context across multiple devices and formats.
SteelHouse provides digital marketing services to our clients as the pioneer in the emerging field of Behavioral Commerce. We enable retailers to provide the right offer to their shoppers at the right time when they are online. We never know personal information or store anything confidential. At the end of the day, we're consumers just like you and respect your privacy.
Swoop is a high-tech data and media company that uses privacy-safe artificial intelligence to improve patient outcomes and educate healthcare professionals.