Emodo is the independent provider of high-impact audience, inventory and creative solutions that elevate campaign results through the application of machine learning technologies. The company’s machine learning models proactively identify top-performing inventory and audiences, pre-bid. Emodo’s ML models are continuously trained by the industry’s most accurate truth sets, including exclusive data from mobile telcos and networks. Through its horizontally-integrated platform, Emodo offers both supply- and demand-side capabilities and a highly-optimized path for both buyers and sellers.
The following companies are current members of the NAI.
EMX lives at the intersection of data and media. It connects the industry around what matters: maximum ROI. Whether you’re a publisher, ad tech provider, advertiser or an agency, you’ll benefit from reduced waste, higher quality inventory, precise targeting, and full transparency. EMX is the culmination of bRealTime and Clearstream.tv into a modern, purpose-built solution.
Eyeota is a global leader for local audience data with over 1.8 billion unique profiles. This audience data provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, Düsseldorf, London, Melbourne, New York, Singapore, Sydney and Tokyo.
Factual is a neutral data company with the mission of making data accessible to anyone who needs it to build a better app, provide a better search result, make smarter software -- anyone who needs data to make a better decision or help others make better decisions. Within the advertising space, Factual provides high quality location data to adtech platforms, publishers, agencies, and brands, so that advertisers can better reach and understand their audience.
Flashtalking is an independent ad serving, targeting and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies.
Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising across desktop, tablet and mobile. Core aspects include: display (including standard ads, dynamic, rich media, video, HTML5 & mobile), search, social and affiliates.
Google operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics.
Gravy Analytics is the leading provider of real-world location intelligence for marketers. Our patented AdmitOne™ engine verifies consumer attendances at millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of anonymous mobile location signals every day to create its industry-leading and privacy-friendly data services, insights, and audiences.
GumGum is the brand engagement platform for publishers and advertisers, delivering high-impact campaigns that present relevant, viewable and engaging rich media display ads in-line with editorial content across every screen. Reaching more than 350 million unique visitors worldwide as they actively view content across more than 1,000 premium websites, GumGum serves relevant ads that yield far higher viewability and consumer engagement than traditional display units.
Hivestack is a location marketing technology company that drives business outcomes. Digital marketers use Hivestack's technology to connect with custom audiences in the physical world based on their behaviors and movements. The Hivestack platform includes an SSP for DOOH media owners, an ad exchange, and a DOOH ad server that geo-temporally activates DOOH based on mobile data sourced from location partners.
IHS Markit Digital (formerly Markit on Demand and Wall Street On Demand) Adhesion is the only online marketing solution exclusively designed for the financial services industry. Combine contextually relevant delivery of information with real time web analytics to maximize user engagement and conversions on your site. For over twenty years, IHS Markit Digital has delivered innovative, high quality information products to help our clients visualize, manipulate, and understand complex financial data.
Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy. Index Exchange respects all Internet users’ rights to privacy.
inMarket uses comScore verified, real-time data from 50 million first-party integrations with the world's most popular apps to identify and engage consumers at every stage of the shopping cycle and create exciting experiences that drive huge campaign ROI for the world’s top brands. Founded in 2010, the company has offices in New York and Chicago, and is headquartered in Venice Beach, California. For more information visit www.inmarket.com or follow on Twitter at @inMarket_Media.
InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies.
Innovid is the only independent omni-channel advertising and analytics platform built for television. We use data to enable the personalization, delivery, and measurement of ads across the widest breadth of digitally enabled channels in the market including TV, video, display, social, and OOH. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific.
Inuvo is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners.
KBM Group is a data, analytics and technology integration marketing company. We help the world’s best-known brands manage data as a strategic asset and unlock its value. We support them in their evolution toward data-driven marketing engagement for improved marketing performance, more resonant consumer experiences and increased competitive advantage.
Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. Our real-time data management technologies, global data exchanges, and award-winning customer service make us the unrivaled, unstacked choice for clients that want a flexible, scalable and cost-effective antidote to walled gardens from the large martech stack companies.
Media.net is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions to a substantial and diversified client base. Media.net exclusively manages the Yahoo! Bing Network Contextual Ads program (http://contextualads.yahoo.com). The program enables web publishers to easily and effectively earn advertising revenue. Publishers use the Media.net platform to create and customize ad units that display relevant text ads and ad topics from the Yahoo! Bing Network.
MediaMath is the leading online media trading company, offering agencies and their advertisers unprecedented reach and performance through one relationship. Through a powerful combination of proprietary supply relationships, algorithmic bidding, unique data access, elegant workflow tools, insightful reporting, and decades of experience, we deliver exactly what a forward-thinking agency needs in a dynamic landscape -- the efficiency of search with the branding impact of display advertising.
MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes.
Nativo is a leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure brand content and native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights for highest-quality reach and clearest ROI.
Neustar/Aggregate Knowledge is the first real-time, cloud-based information services and marketing analytics provider, offering its clients actionable insights that improve decision-making. It allows marketers to bridge offline and online activities to measure ROI and optimize marketing campaigns.