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What will a Post-Cookie World Look Like?

I had the honor of speaking last week at the International Association of Privacy Professionals (IAPP) Privacy Academy and CSA Congress 2014. The formal title of my presentation was “The Future of Maintaining State: Business and Policy Considerations for Next-Generation Tracking in the Mobile Environment.”

On Regulation: A Response to The Economist’s Special Report on Advertising and Technology

 

NAI Counsel & Assistant Director of Compliance Anthony Matyjaszewski responds to the Economist Special Report on Advertising and Technology.

 

When the Economist published a Special Report on Advertising and Technology in its September 13, 2014 issue, we were pleased to see the focus on technological advances, many of them from NAI members.

A Look Ahead: Summary of NAI All-Member Call Held This Week

NAI conducted a member update conference call earlier this week.  More than 50 NAI members participated and during the hour-long conference call, the NAI team briefed members on important issues and shared some new and exciting updates.

NAI President Marc Groman Featured on IAPP Website

NAI’s Marc Groman is featured on The International Association of Privacy Professionals (IAPP) website this week. His post titled, “More IT Spending Is No Substitute for a Data Management Plan, Even for Nonprofits,” was published on the IAPP Privacy Perspectives blog.

Groman writes -

A Dozen Privacy Rock Stars Makes One Great Organization

Any reader of this blog knows that NAI is a non-profit, self-regulatory organization dedicated to responsible data collection and use for digital advertising. What you may not know is that NAI is led by an elected Board of Directors from a diverse cross-section of member companies. 

Time for a little boasting. No other industry organization has a Board of Directors comprised of individuals who have the depth of experience, reputation and accomplishments in the privacy and advertising sectors as the 12 members of NAI’s Board. 

AlleyWatch’s “People Who are Changing Advertising” List Features NAI Members

AlleyWatch.com this week listed the “15 People In NYC Who Are Changing Advertising That You Need to Know About.”  We are beaming with pride here at NAI as eight of these 15 all-stars are from NAI member companies.  

NAI to Tackle Use of Precise Location Data

A blog post by Shaq Katikala, NAI's Compliance and Technology Fellow.

 

 

New Survey Shows Growing Consumer Acceptance of Mobile Tracking - Will Industry Meet Consumer Education and Choice Challenges?

According to a post on Adotas, a recent survey of 1,000 consumers by the firm Punchtab found that “nearly a third of consumers (27%) say they are likely to allow retailers to track their mobile location in exchange for valuable coupons, shorter checkout times and sales promotion.” In addition, “while privacy was the primary concern against mobile tracking followed by excessive marketing, a growing number o

NAI President Marc Groman Weighs in on the Value of Self-Regulation

A recent article on the Broadcasting & Cable website reported on comments by the Center for Digital Democracy (CDD) to the White House’s National Telecommunications & Information Administration (NTIA) that industry self-regulation has been a failure and that legislation is the only solution to the complex privacy issues we face today. 

Showing Law Firms What Makes NAI Unique

A blog post by Noga Rosenthal, NAI's General Counsel and Vice President for Compliance and Policy.

 

 

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