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The Status of Opt-In Consent Requirements

Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising, as well as in Retargeting.

Mobile Advertising Platform Yieldmo Joins NAI

By Eric Simon, EVP & General Manager of Operations, Yieldmo

Special Assistant Attorney General of California Justin Erlich Joins Lineup of Summit Speakers

We are very pleased to announce that Justin Erlich, the special assistant attorney general to California Attorney General Kamala Harris, will join us at the upcoming NAI Summit in San Francisco on April 13, 2016.

As Attorney General Harris’s principal advisor on technology and data, Mr. Erlich will bring a unique and valuable perspective to our Summit discussion. He will offer remarks as part of the opening keynote presentations. 

FTC Director Jessica Rich to Headline Upcoming NAI Summit

We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on April 13 in San Francisco.

NAI in 2016: A Look Ahead

By Leigh Freund, NAI President & CEO

Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting

As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” - particularly health or medical information - raise unique privacy concerns that merit special attention by our members.

Report on the FTC Cross-Device Tracking Workshop

NAI was honored to represent our members and serve as an industry voice at the recent Federal Trade Commission (FTC) Cross-Device Tracking Workshop held on November 16 in Washington, DC. As described by the FTC, the workshop was organized to “examine the practice of collecting data through [multiple] devices and the potential wide-ranging effects on consumer privacy.”

NAI Summit 2016 Announced

 

* More information coming soon!

OMB Announces New Federal Privacy Council; Lauds Work of Former NAI President Marc Gorman

The Office of Management and Budget Director Shaun Donovan delivered a speech this week during the Federal Privacy Summit in Washington, DC.

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