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Guest Blog: FTC’S Approach to Defining PII Challenges NAI Code of Conduct

By Gary A. Kibel, Partner, Digital Media, Technology & Privacy, Davis & Gilbert LLP

In April, I followed the advice of a former resident of my hometown to “Go west, young man,” and attended the 2016 NAI Summit in San Francisco. Little did I know that a quiet summit would erupt with fireworks when the FTC seemed to challenge the very foundation of the NAI Code of Conduct.

Summit Summary: My Five Takeaways from the 2016 NAI Summit

I am pleased to report that our 2016 NAI Summit was a huge success!  It was great to see so many of our members at our first West Coast Summit in San Francisco, California.

NAI Annual Compliance Report Published

The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am proud to announce that we published today. The Report is based on findings from the NAI staff’s comprehensive monitoring processes during the 2015 compliance period and covers members’ compliance with the 2015 Update to the NAI Code of Conduct (Code) for the 2015 calendar year.

The Status of Opt-In Consent Requirements

Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising, as well as in Retargeting.

Mobile Advertising Platform Yieldmo Joins NAI

By Eric Simon, EVP & General Manager of Operations, Yieldmo

Special Assistant Attorney General of California Justin Erlich Joins Lineup of Summit Speakers

We are very pleased to announce that Justin Erlich, the special assistant attorney general to California Attorney General Kamala Harris, will join us at the upcoming NAI Summit in San Francisco on April 13, 2016.

As Attorney General Harris’s principal advisor on technology and data, Mr. Erlich will bring a unique and valuable perspective to our Summit discussion. He will offer remarks as part of the opening keynote presentations. 

FTC Director Jessica Rich to Headline Upcoming NAI Summit

We are thrilled to announce that Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection, will join us for a “fireside chat” at the 2016 NAI Summit on April 13 in San Francisco.

NAI in 2016: A Look Ahead

By Leigh Freund, NAI President & CEO

Starting Points for Sensitive Data: NAI Requirements and Best Practices for Health-Related Targeting

As detailed in previous blog posts on this topic, the Network Advertising Initiative (NAI) believes that the collection and use of “Sensitive Data” - particularly health or medical information - raise unique privacy concerns that merit special attention by our members.

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