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New Choice Tools Available Now: What You Need to Know

We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now!  Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for IBA.

Coalition for Better Ads Releases Initial Better Ads Standards

Originally posted at www.betterads.org

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences

5 Things to Know from an IAPP DC KnowledgeNet Chapter Meeting

On Monday, February 27, 2017 the IAPP hosted a DC KnowledgeNet chapter meeting at the offices of Reed Smith LLP. The meeting included a panel discussion featuring federal and state regulators on emerging 2017 policy and legal trends in the area of data privacy and security.

Panel participants were:

  • Maneesha Mithal, Associate Director, Bureau of Consumer Protection, FTC
  • Ellen Rosenblum, Attorney General, Oregon

Moderator:

Member Update

by William Lee and Grant Nelson

FTC News

Member Update

NAI News

Member Update

NAI and DAA News

NAI Joins Coalition to Improve Ad Experience for Consumers

NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers' experience with online advertising, leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising. 

Upcoming Network Advertising Initiative Webinar to Help Voters Find Election Day Information

By Leigh Freund

We are now just 70 days from the 2016 U.S. presidential election. Between the constant commercials and upcoming debates, Americans are making their decisions. But, too often, voters do not know critical Election Day information like where they will vote, what they will need to get a ballot, or even what’s on the ballot.

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