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C-SPAN's "The Communicators" Series Tackles Online Privacy

This month C-SPAN’s "The Communicators" is featuring a series of interviews on online privacy and telecommunications policy. 

Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues.

NAI Comments on Department of Commerce Internet Inquiry

The Department of Commerce’s Internet Policy Task Force recently initiated a comprehensive review of the nexus between privacy and innovation in the Internet economy, seeking public comment from all Internet stakeholders. The Department intends to analyze the comments received and then issue a report that will contribute to the Administration’s domestic policy and international engagement in the area of Internet commerce.

Technical Specifications Established to Support Enhanced Consumer Notice

The NAI and IAB have released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications. Read the CLEAR Ad Notice Technical Specifications and the accompanyingrelease.

ABC News Covers OBA Interest Managers

Yahoo! is one of several NAI member companies that have introduced tools that give consumers an enhanced ability to view and manage their online advertising preferences.  We’ve provided links to some of these tools on the right side of the NAI Blog page (“Member Initiatives:  Ad Interest Managers”).

Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads

Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising.   The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on data from twelve NAI members with total ad revenue of $3.32 billion in 2009. Read the study and the NAI’s accompanying press release.

NAI files FTC comments on self-regulatory accountability

For its third town hall on online privacy issues, the FTC asked for comment from the online advertising industry and other interested parties on how we could achieve accountability for best practices or standards for commercial handling of data.  The NAI filed comments on that issue last week that we thought might be of interest. NAIFTCThirdRoundtableComments

Welcome to the Network Advertising Initiative (NAI) blog

The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices.

In the past year the NAI has grown substantially, and we now include 40 companies, including all ten of the largest online advertising networks.

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