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Microsoft along with its affiliates, considers Internet user privacy to be of paramount importance. Microsoft helps advertisers bring their online marketing strategy to life with our complete range of solutions for advertising online. We are committed to protecting users' online privacy and commit significant resources towards embedding privacy in our culture and products to help you protect and manage your information confidently and safely. To view our privacy policy, click here.


Lotame provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Please visit for more information.


eXelate is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns.

Oracle Data Cloud

Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with the audiences they care about most. Our data and measurement solutions power marketing programs across all channels and devices, so marketers can deliver the right message to the right consumers at the right time. Oracle Data Cloud is comprised of acquisitions of AddThis, BlueKai, Crosswise and Datalogix.


Google operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics.

An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising

The NAI is premised on the notion that users are entitled to transparency and choice with respect to the collection and use of data for online behavioral advertising and related purposes. While we believe that more relevant ads that support free Web content and services provide myriad benefits to users, we also believe that transparency about the practices that make such benefits possible is crucial.

NAI Releases Results of 2011 Compliance Review

Today, the NAI released its 2011 Annual Compliance Report, the third annual report published under the 2008 NAI Code of Conduct. The results of our 2011 annual review are encouraging. Overall, our member companies continue to meet the obligations of the NAI Code and to adopt best practices even where not required by the Code. Here, we summarize a few key findings:

Happy Privacy Day from the NAI!

Advertising makes possible much of the content on the Internet.  Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs than would otherwise be possible.  Online behavioral advertising (“OBA”) works more efficiently than other forms of online advertising, thus allowing more free content to be provided by publishers and fewer ads to be seen by consumers.  However, the complex business-to-business data collection and sharing practices between Web publishers and advertising networks raise some valid questions.

A commitment to action

Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We have been, and continue to be, committed to best practices in online behavioral advertising.  That commitment is illustrated by our decision to hire Marc Groman as Executive Director and General Counsel.  We are confident in Marc’s ability to lead the NAI and its continued commitment to meaningful self-regulation, consumer education and development of privacy best practices in online behavioral advertising.


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