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Microsoft along with its affiliates, considers Internet user privacy to be of paramount importance. Microsoft helps advertisers bring their online marketing strategy to life with our complete range of solutions for advertising online. We are committed to protecting users' online privacy and commit significant resources towards embedding privacy in our culture and products to help you protect and manage your information confidently and safely. To view our privacy policy, click here.


Lotame provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Please visit for more information.


eXelate is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns.

AOL Advertising

AOL Advertising is a leading global Web services company with an extensive suite of brands and offerings. AOL is focused on attracting and engaging consumers and providing valuable online advertising services via AOL Advertising (a subsidiary of AOL Inc.), which integrates AOL's leading media properties, targeted marketing technology, and's mass reach into a unified advertising solution for advertisers and publishers. Our proprietary technologies allow us to deliver relevant, targeted advertising to individuals, but not at the expense of individual privacy.

Oracle Data Cloud

Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with the audiences they care about most. Our data and measurement solutions power marketing programs across all channels and devices, so marketers can deliver the right message to the right consumers at the right time. Oracle Data Cloud is comprised of acquisitions of AddThis, BlueKai, Crosswise and Datalogix.


Google operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics.

An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising

The NAI is premised on the notion that users are entitled to transparency and choice with respect to the collection and use of data for online behavioral advertising and related purposes. While we believe that more relevant ads that support free Web content and services provide myriad benefits to users, we also believe that transparency about the practices that make such benefits possible is crucial.


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