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Chango - What Publishers Want to Know About Data Collection

An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango

Q: Who is Chango and what does your business do?

A: Chango is a Programmatic Marketing Platform (PMP) that allows marketers, agencies and publishers to organize their data and execute highly data-driven marketing campaigns.

Q: How long have you been an NAI Member, and what is the key reason for your membership? 

US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey

Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads.  The survey findings indicate that US Internet users are becoming more savvy about Internet advertising and the massive amount of content it supports, and are largely comfortable with the value-for-value exchange that interest-based advertising represents.  

ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children

An Interview with Jason Bier, Chief Privacy Officer of ValueClick

Q: What does ValueClick do?

A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. Our customers include direct marketers, brand advertisers, the advertising agencies, and traffic distribution partners.

NAI Seeking Public Comment on Revised Code of Conduct

Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft code, we continue to seek feedback from NAI member companies, but also from stakeholders outside of the NAI.  

NAI Releases 2012 Compliance Report

This morning, the NAI released the 2012 Annual Compliance Report, which describes the NAI's multi-pronged approach to self-regulation and summarizes the NAI's findings. The 2012 annual compliance review found that NAI members, on the whole, comply with the NAI's Code of Conduct and take their responsibilities seriously. This is a story about innovative digital advertising companies investing significant resources to develop, implement, honor, and enforce industry best practices for online advertising.   

Request an Invite

Request an invitation to the 2013 NAI Member Summit.

Looking Ahead

It’s amazing how quickly we’ve settled in to 2013, but here we are, well into Q1. 2012 was a groundbreaking year for the NAI. I’m even more excited about what’s ahead.

NAI Year-End Blog Post

I’ve been Executive Director of NAI for a year, and I’m proud of what we’ve accomplished as an organization. While I’m cognizant of the challenges ahead, I’m enthusiastic and excited about the future. I feel privileged to have the opportunity to work with the NAI’s supportive staff and Board of Directors, and especially with our dedicated members.

Happy Holidays to all!

Member ViewPoint: PubMatic

PubMatic and IDC recently released an RTB forecast relevant to many of our members. In this Five Questions interview, Richard Sobel, director of product marketing and platform strategy, discusses the company’s membership, the study and more.

Q: When did PubMatic join NAI and what was the impetus?

Everyone Wins With Effective Self-Regulation

Few people are as passionate about self-regulation as I am.  As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet NAI's high standards.  These companies --  third-party advertising networks, exchanges, and platforms -- deserve tremendous credit for their efforts but they don't always get it.


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