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AppNexus, the NAI, and the Future of Self-Regulation

The following is a guest blog post from David Wainberg, Privacy & Policy Counsel for AppNexus and NAI Board member.

DAA-Zogby Poll Results

Consumers want to control their own online experience, and they value tools that help them achieve that control.  The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising. A new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA), explores the complex relationship users have with the internet.

Why Educating Consumers is Essential to the Future of Online Advertising

Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn't easy. That’s because it is a really complex topic, and there’s a lot of inaccurate or misleading information out there.

That is why the NAI believes it is critical to try to help consumers understand IBA, the role it plays on the Internet, the real privacy impacts/threats and the choices every consumer has about whether or not to participate.

Why we believe in self-regulation

The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written in sound bites, focus on two core elements of self-regulatory programs: transparency and user control. 

Member Viewpoint: Casale Media

An Interview with Julia Casale, Chief Marketing Officer, Casale Media

Q: What does Casale Media do?

A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that power both our programmatic exchange platform, Index, and our premium advertising network, MediaNet.

 

 

On Joining the NAI Staff – Noga Rosenthal, General Counsel and VP, Compliance & Policy

Last week, I left my longtime post as General Counsel and Senior Vice President of 24/7 Media to join the NAI full time. Although I will truly miss my old colleagues and the work I was doing with 24/7 Media as their global legal strategy lead, I am exceedingly excited about the road ahead.

I’ve been actively involved in the NAI, having served on the NAI board and as 24/7’s member representative for over five years.  I also spoke at the 2013 Member Summit in NYC, where I enjoyed meeting and reconnecting with many of the NAI member companies.  

Member Viewpoint: Lotame

An Interview with Angelique Okeke, Senior Counsel, Lotame

Q: What does Lotame do?

Network Advertising Initiative (NAI) Announces Industry Speaking Line Up for Fall

NAI Staff and Board Members to Discuss Industry Self-Regulation for Online Advertising, Consumer Privacy, Do Not Track, and Rapidly-Evolving Business Models and Technologies Across Industry Events This Fall

NAI Partners with MMA on Mobile Application Code Webinar

On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI compliance program and how it will be adapted to the mobile environment, the most important provisions of the NAI Mobile Application Code, and how the NAI's mobile efforts fit with other industry initiatives.

Member ViewPoint: m6d

An Interview with Andrew Pancer, COO, m6d

Q: What does Media6Degrees do?

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