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A Note About Q1 2014 Traffic

Increasing membership and continued commitment to transparency, notice, and consumer choice led the NAI to fantastic Q1 2014 visitor numbers. Networkadvertising.org received visits from nearly two million unique consumers in the first three months of 2014, up almost 60% from the same time the previous year.

Member Viewpoint: Madison Logic

An Interview with Erik Matlick, Chief Executive Officer, Madison Logic

Q: What does Madison Logic do?

At Your Service

As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I am to join and help expand the organization as well as get to know you all.  I was chiefly attracted to this role by the membership, a group of professionals that are deeply dedicated to self-regulation and responsible advertising.  As we work together, please know that outperforming against member needs will always be my focus, whether it is:

Member Viewpoint: eXelate

An Interview with Mark Zagorski, Chief Executive Officer, eXelate

Q: What does eXelate do?

A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights into online household demographics, purchase intent, and browsing habits.

 

 

Our Largest Annual Compliance Review to Date

Today, the NAI released its fifth Annual Compliance Report, based on our largest Annual Review to date.  The 2013 Annual Compliance Report provides a detailed overview of the NAI's multi-pronged approach to compliance.  The Report concentrated on the Annual Review of 88 member companies.  

Study: Third-Party Data Boosts Ad Value

This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics.  The findings support a few things that the NAI and its members understand very well: (1) that Interest Based Advertising not only increases relevance for consumers but the economic value of the online advertising ecosystem as a whole, and (2) that websites of all sizes – but especially small publishers – depend on the revenue generated from third-party advertising technology to survive.  

A Fond Farewell and Thank You to Jim Campbell

It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles for our organization. Throughout his tenure, Jim has also engaged with and supported 100 percent of our members.  I kid you not, Jim can name each of you by company, member name, and the year you joined. 

Thoughts on an “Updated Privacy Paradigm for the Internet of Things”

Catching up on my reading after the New Year, I came across an article by Christopher Wolf and Jules Polonetsky from the Future of Privacy Forum.  The article, issued in November, is about an updated privacy paradigm for the “Internet of Things,” and it came out on the heels of the FTC's workshop about the same subject.  After reading it, many of the points that both Jules and Chris raised resonated with me, and I'd like to offer a few additional thoughts.  

Hacking is a Bigger Consumer Concern than Data Collection for Online Advertising

With a massive data breach at Target that may have compromised as many as 40 million credit and debit cards splashed across headlines, data security and identity theft are on the minds of many U.S. consumers these days.  Hackers were able to steal names, account numbers, expiration dates, and perhaps other information including PIN data in what could be the second largest data breach at a major retailer, causing consumers to think twice about their purchases - both offline and online.

2013 Year in Review and Look Forward

As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the NAI.  

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