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Study: Third-Party Data Boosts Ad Value

This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics.  The findings support a few things that the NAI and its members understand very well: (1) that Interest Based Advertising not only increases relevance for consumers but the economic value of the online advertising ecosystem as a whole, and (2) that websites of all sizes – but especially small publishers – depend on the revenue generated from third-party advertising technology to survive.  

A Fond Farewell and Thank You to Jim Campbell

It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles for our organization. Throughout his tenure, Jim has also engaged with and supported 100 percent of our members.  I kid you not, Jim can name each of you by company, member name, and the year you joined. 

Thoughts on an “Updated Privacy Paradigm for the Internet of Things”

Catching up on my reading after the New Year, I came across an article by Christopher Wolf and Jules Polonetsky from the Future of Privacy Forum.  The article, issued in November, is about an updated privacy paradigm for the “Internet of Things,” and it came out on the heels of the FTC's workshop about the same subject.  After reading it, many of the points that both Jules and Chris raised resonated with me, and I'd like to offer a few additional thoughts.  

Hacking is a Bigger Consumer Concern than Data Collection for Online Advertising

With a massive data breach at Target that may have compromised as many as 40 million credit and debit cards splashed across headlines, data security and identity theft are on the minds of many U.S. consumers these days.  Hackers were able to steal names, account numbers, expiration dates, and perhaps other information including PIN data in what could be the second largest data breach at a major retailer, causing consumers to think twice about their purchases - both offline and online.

2013 Year in Review and Look Forward

As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the NAI.  

AppNexus, the NAI, and the Future of Self-Regulation

The following is a guest blog post from David Wainberg, Privacy & Policy Counsel for AppNexus and NAI Board member.

DAA-Zogby Poll Results

Consumers want to control their own online experience, and they value tools that help them achieve that control.  The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising. A new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA), explores the complex relationship users have with the internet.

Why Educating Consumers is Essential to the Future of Online Advertising

Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn't easy. That’s because it is a really complex topic, and there’s a lot of inaccurate or misleading information out there.

That is why the NAI believes it is critical to try to help consumers understand IBA, the role it plays on the Internet, the real privacy impacts/threats and the choices every consumer has about whether or not to participate.

Why we believe in self-regulation

The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written in sound bites, focus on two core elements of self-regulatory programs: transparency and user control. 

Member Viewpoint: Casale Media

An Interview with Julia Casale, Chief Marketing Officer, Casale Media

Q: What does Casale Media do?

A: We are an advertising technology company. We design and build the robust, evolutionary computing systems that power both our programmatic exchange platform, Index, and our premium advertising network, MediaNet.

 

 

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