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A Look Back at Q1 2014

2014 has already been a busy and exciting year for us at NAI.  For those who missed our recent member call, we’re making a renewed effort to make the changes at NAI at the request of you, our members.  Here are some of the highlights.

Responsible Data Management and Maintaining Consumer Trust

This week GfK released a survey about consumer attitudes regarding online privacy. Spending as much time as I have in media, I’m generally skeptical about all polls and surveys because in many cases the questions asked dictate the results. On top of that, I don’t think there were any dramatic revelations in this latest GfK poll. 

Ten Reasons Not to Miss the 2014 NAI Summit in Washington, DC

The second annual NAI Summit is fast approaching, and as we continue to round out the agenda for an informative and enjoyable day with many of the advertising and privacy industry’s best and brightest, we would like to give you a sneak peek at some of the event’s highlights. Here are just ten of the many reasons you should drop what you’re doing and register for the can’t-miss 2014 NAI Summit on Tuesday, May 20, in Washington, DC.

A Note About Q1 2014 Traffic

Increasing membership and continued commitment to transparency, notice, and consumer choice led the NAI to fantastic Q1 2014 visitor numbers. Networkadvertising.org received visits from nearly two million unique consumers in the first three months of 2014, up almost 60% from the same time the previous year.

Member Viewpoint: Madison Logic

An Interview with Erik Matlick, Chief Executive Officer, Madison Logic

Q: What does Madison Logic do?

At Your Service

As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I am to join and help expand the organization as well as get to know you all.  I was chiefly attracted to this role by the membership, a group of professionals that are deeply dedicated to self-regulation and responsible advertising.  As we work together, please know that outperforming against member needs will always be my focus, whether it is:

Member Viewpoint: eXelate

An Interview with Mark Zagorski, Chief Executive Officer, eXelate

Q: What does eXelate do?

A: eXelate powers smarter digital marketing decisions by offering access to accurate, actionable, and agile data as well as insights into online household demographics, purchase intent, and browsing habits.

 

 

Our Largest Annual Compliance Review to Date

Today, the NAI released its fifth Annual Compliance Report, based on our largest Annual Review to date.  The 2013 Annual Compliance Report provides a detailed overview of the NAI's multi-pronged approach to compliance.  The Report concentrated on the Annual Review of 88 member companies.  

Study: Third-Party Data Boosts Ad Value

This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics.  The findings support a few things that the NAI and its members understand very well: (1) that Interest Based Advertising not only increases relevance for consumers but the economic value of the online advertising ecosystem as a whole, and (2) that websites of all sizes – but especially small publishers – depend on the revenue generated from third-party advertising technology to survive.  

A Fond Farewell and Thank You to Jim Campbell

It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles for our organization. Throughout his tenure, Jim has also engaged with and supported 100 percent of our members.  I kid you not, Jim can name each of you by company, member name, and the year you joined. 

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