Today, following many one-on-one conversations and working sessions with dozens of NAI member companies, we announced the release of our revised Code of Conduct. With this official public release of the draft code, we continue to seek feedback from NAI member companies, but also from stakeholders outside of the NAI.
We began the process of updating the code in 2012, seeking to address changes in the ecosystem and regulatory environment since the NAI last updated its Code in 2008. As our annual compliance review proved, our members are doing a stellar job honoring all aspects of our Code and maintaining high standards for data collection and use. We wanted to make sure our Code reflects these high standards while also ensuring the NAI is open and flexible enough to welcome all ad technology companies and accommodate both existing and emerging third-party business models and practices. We believe the updated draft Code accomplishes these goals.
The public comment period for the draft code closes on April 5, 2013. At that time, we will finalize the revised code and begin educating members on the requirements of the new code. You can read the draft code and find information on how to submit comments here.
NAI member companies may also reach out to NAI staff with questions, concerns, or comments about the new Code by contacting NAI staff. Thank you to all member companies who participated in the working group and provided feedback to NAI staff.