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Third-Party Cookies

Cookies set by the websites you visit are typically “first-party” cookies. The sites you visit may work with ad networks or other service providers to help provide content or services, including advertising. Those partners also use cookies. But because these partners place cookies using their own web domains, they are called “third-party” cookies. NAI members, working with publishers, use third-party cookies to make advertising more engaging to users and more valuable to publishers and advertisers.