In December, the Department of Commerce’s Internet Policy Task Force issued a Green Paper for public comment: “Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework.”
The NAI has now submitted comments that address the Task Force’s questions that relate to online behavioral advertising. The NAI’s comments explain how the Fair Information Privacy Principles have helped inform sector-specific self-regulatory efforts like the NAI. The NAI comments also show how voluntary, enforceable codes of conduct can serve as the most effective means to enforce basic privacy principles and foster marketplace certainty, while at the same time securing deployment of innovative approaches to consumer transparency and choice in a dynamic technology marketplace.
The NAI’s comments can be found here.
–Meredith Halama, NAI Assistant General Counsel, Policy