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Feedback Requested: The NAI Advanced TV Working Group Publishes Draft Guidance

The move from traditional television to smart and connected televisions is accelerating. Few televisions sold today do not have some smart or connectivity feature, and digital advertisers and regulators alike have taken notice. With the growth of data-enabled television comes privacy concerns, and the NAI commenced a working group to develop standards for NAI members demonstrating responsible use of data.

IAB Industry Framework

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NAI Consumer Survey: Digital Advertising, Online Content, and Privacy

In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about what they think about online privacy, digital advertising, the ad-supported internet, and ad blocking. The survey was conducted January 29th to February 1st, 2018. 

2018 NAI Summit Speakers

Thank you to our 2018 Summit Sponsors!

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2018 NAI Summit Agenda

Member Viewpoint: ShareThis

A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis

GDPR is Coming. Are You Ready For a New Era of Compliance?

The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before.

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