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Ad Delivery and Reporting

Ad Delivery and Reporting is separate and distinct from Interest-Based Advertising and Cross-App Advertising and means the collection of information from a device from the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a website; analytics and analysis; optimization of location of ad placement; ad performance; reach and frequency metrics (e.g., frequency capping); security and fraud prevention; billing; and logging the number and type of ads served on a particular day to a particular website.