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transparency

Turning a large ship

Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem like much is happening, as the changes start slowly and the ship has its existing momentum to overcome. As the ship continues to turn, however, the new course becomes clear, and it can accelerate with ever-increasing momentum.

C-SPAN's "The Communicators" Series Tackles Online Privacy

This month C-SPAN’s "The Communicators" is featuring a series of interviews on online privacy and telecommunications policy. 

Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues.

Technical Specifications Established to Support Enhanced Consumer Notice

The NAI and IAB have released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications. Read the CLEAR Ad Notice Technical Specifications and the accompanyingrelease.

ABC News Covers OBA Interest Managers

Yahoo! is one of several NAI member companies that have introduced tools that give consumers an enhanced ability to view and manage their online advertising preferences.  We’ve provided links to some of these tools on the right side of the NAI Blog page (“Member Initiatives:  Ad Interest Managers”).

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