Back to top

FTC

C-SPAN's "The Communicators" Series Tackles Online Privacy

This month C-SPAN’s "The Communicators" is featuring a series of interviews on online privacy and telecommunications policy. 

Last week, FTC Consumer Protection Director David Vladeck gave a regulator’s perspective on the key issues.

Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads

Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising.   The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on data from twelve NAI members with total ad revenue of $3.32 billion in 2009. Read the study and the NAI’s accompanying press release.

NAI files FTC comments on self-regulatory accountability

For its third town hall on online privacy issues, the FTC asked for comment from the online advertising industry and other interested parties on how we could achieve accountability for best practices or standards for commercial handling of data.  The NAI filed comments on that issue last week that we thought might be of interest. NAIFTCThirdRoundtableComments

Subscribe to RSS - FTC