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Digital Advertising Alliance

House Commerce Committee Examines Consumer Privacy Attitudes

Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”

Turning a large ship

Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem like much is happening, as the changes start slowly and the ship has its existing momentum to overcome. As the ship continues to turn, however, the new course becomes clear, and it can accelerate with ever-increasing momentum.

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