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Shaq Katikala's blog

Looking Toward the Future: NAI's New Compliance Software

A blog post by Shaq Katikala, NAI's Compliance and Technology Fellow

NAI to Tackle Use of Precise Location Data

A blog post by Shaq Katikala, NAI's Compliance and Technology Fellow.

 

 

Study: Third-Party Data Boosts Ad Value

This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics.  The findings support a few things that the NAI and its members understand very well: (1) that Interest Based Advertising not only increases relevance for consumers but the economic value of the online advertising ecosystem as a whole, and (2) that websites of all sizes – but especially small publishers – depend on the revenue generated from third-party advertising technology to survive.  

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