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NAI's blog

Member ViewPoint: PubMatic

PubMatic and IDC recently released an RTB forecast relevant to many of our members. In this Five Questions interview, Richard Sobel, director of product marketing and platform strategy, discusses the company’s membership, the study and more.

Q: When did PubMatic join NAI and what was the impetus?

Welcome to the Network Advertising Initiative (NAI) blog

The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices.

In the past year the NAI has grown substantially, and we now include 40 companies, including all ten of the largest online advertising networks.

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