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Chango - What Publishers Want to Know About Data Collection

An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango

Q: Who is Chango and what does your business do?

A: Chango is a Programmatic Marketing Platform (PMP) that allows marketers, agencies and publishers to organize their data and execute highly data-driven marketing campaigns.

Q: How long have you been an NAI Member, and what is the key reason for your membership? 

ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children

An Interview with Jason Bier, Chief Privacy Officer of ValueClick

Q: What does ValueClick do?

A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. Our customers include direct marketers, brand advertisers, the advertising agencies, and traffic distribution partners.

Member ViewPoint: PubMatic

PubMatic and IDC recently released an RTB forecast relevant to many of our members. In this Five Questions interview, Richard Sobel, director of product marketing and platform strategy, discusses the company’s membership, the study and more.

Q: When did PubMatic join NAI and what was the impetus?

Welcome to the Network Advertising Initiative (NAI) blog

The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices.

In the past year the NAI has grown substantially, and we now include 40 companies, including all ten of the largest online advertising networks.

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