In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use of precise location information by mobile apps that deserve close attention by all parties in the mobile ecosystem, including the advertising technology industry.
A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis
GDPR is Coming. Are You Ready For a New Era of Compliance?
The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before.
We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now! Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for IBA.
NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers' experience with online advertising, leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.
