A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis
GDPR is Coming. Are You Ready For a New Era of Compliance?
The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before.
We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now! Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for IBA.
NAI has joined forces with industry leaders from around the globe as a founding member of the Coalition for Better Ads. The Coalition, which was created to improve consumers' experience with online advertising, leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.
We are now just 70 days from the 2016 U.S. presidential election. Between the constant commercials and upcoming debates, Americans are making their decisions. But, too often, voters do not know critical Election Day information like where they will vote, what they will need to get a ballot, or even what’s on the ballot.
By Gary A. Kibel, Partner, Digital Media, Technology & Privacy, Davis & Gilbert LLP
In April, I followed the advice of a former resident of my hometown to “Go west, young man,” and attended the 2016 NAI Summit in San Francisco. Little did I know that a quiet summit would erupt with fireworks when the FTC seemed to challenge the very foundation of the NAI Code of Conduct.
Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising, as well as in Retargeting.
