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NAI's blog

Benefits of Tailored Advertising

Tailored advertising plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services. We’re proud to support tailored advertising, the free content it enables, and small business that rely upon it to reach audience segments. 

See what we mean:

How the NAI Helps Protect Consumer Location Data

Author: David LeDuc

In a recent article, Your Apps Knew Where you Were Last Night, and They’re Not Keeping it Secret, the New York Times raised some serious concerns about the collection and use of precise location information by mobile apps that deserve close attention by all parties in the mobile ecosystem, including the advertising technology industry.  

Member Viewpoint: ShareThis

A viewpoint from Ann Kennedy, Chief Product Officer of ShareThis

GDPR is Coming. Are You Ready For a New Era of Compliance?

The impending arrival of The General Data Protection Regulation (GDPR) from the European Union means that companies have to take consumer privacy more seriously than ever before.

NAI 2016 Annual Compliance Report FAQs

NAI 2016 Annual Compliance Report FAQs

1. What is the annual NAI compliance Report?

New Choice Tools Available Now: What You Need to Know

We are thrilled to announce that new versions of our easy-to-use consumer choice tools for setting preferences regarding Interest-Based Advertising (IBA) data collection and use are available now!  Rolled out jointly with the Digital Advertising Alliance (DAA), the tools (initially launched in beta) are the first to offer user choice for both cookie-based and non-cookie technologies for IBA.

Coalition for Better Ads Releases Initial Better Ads Standards

Originally posted at www.betterads.org

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences

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