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Marc Groman's blog

NAI Year-End Blog Post

I’ve been Executive Director of NAI for a year, and I’m proud of what we’ve accomplished as an organization. While I’m cognizant of the challenges ahead, I’m enthusiastic and excited about the future. I feel privileged to have the opportunity to work with the NAI’s supportive staff and Board of Directors, and especially with our dedicated members.

Happy Holidays to all!

Everyone Wins With Effective Self-Regulation

Few people are as passionate about self-regulation as I am.  As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet NAI's high standards.  These companies --  third-party advertising networks, exchanges, and platforms -- deserve tremendous credit for their efforts but they don't always get it.

Reaffirming Our Core Values

Like many of you, I've been drowning in heated debates about privacy, Do-Not-Track and related industry concerns for the past several months. There has been a lot of anger, a lot of finger pointing and a lot of blame placed on third parties. Given the frequency and pervasiveness of these ongoing discussions, it is easy to lose site of the core values of the NAI. We could become sidetracked with a singular issue that represents a bare sliver of our mission; we could be myopic and veer off course from our core agenda.  This is the last thing we should allow to happen.

CPOs & Self-Regulation = A Winning Combination

This month, Lou Mastria, an experienced chief privacy officer, stepped in to help lead industry self regulation as Managing Director of the Digital Advertising Alliance (DAA). The news was music to my ears because our self-regulatory efforts will benefit from having additional CPOs in our ranks. 

Looking Back and Moving Forward – My Thoughts After Six Months at NAI

After six months serving as NAI Executive Director, I am proud and inspired by who we are, what we’ve accomplished and where we are headed.  I hope you find yourself similarly inspired and thank you for the collaborative work we’ve done together to achieve these goals.

NAI - The Meaning of Membership

Why NAI Cannot Support DNT On-by-Default

Media coverage related to Microsoft’s recently expressed intent to implement Internet Explorer 10’s ‘Do Not Track’ (DNT) function by default in its next release has compelled thoughtful responses from many stakeholders in the digital advertising and publishing ecosystem and NAI member inquiries.

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