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Marc Groman's blog

The White House’s “Big Data: Seizing Opportunities, Preserving Values” Report

This week, the White House released its report, “Big Data: Seizing Opportunities, Preserving Values,” after concluding a 90-day study on how big data will transform the way we live and work. Importantly, the report focuses on how the public and private sectors can maximize the benefits of big data while minimizing its risk – a laudable objective and an important dialogue. I agree with the authors that we can embrace big data technologies while at the same time protecting privacy and promoting consumer trust. 

2014: The Year Ahead

We’ve already gotten 2014 off to a great start, but the months to come hold many more exciting initiatives. First and foremost, of course, is the upcoming NAI Summit, which will be held on Tuesday, May 20, in Washington, DC.

A Fond Farewell and Thank You to Jim Campbell

It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles for our organization. Throughout his tenure, Jim has also engaged with and supported 100 percent of our members.  I kid you not, Jim can name each of you by company, member name, and the year you joined. 

Thoughts on an “Updated Privacy Paradigm for the Internet of Things”

Catching up on my reading after the New Year, I came across an article by Christopher Wolf and Jules Polonetsky from the Future of Privacy Forum.  The article, issued in November, is about an updated privacy paradigm for the “Internet of Things,” and it came out on the heels of the FTC's workshop about the same subject.  After reading it, many of the points that both Jules and Chris raised resonated with me, and I'd like to offer a few additional thoughts.  

2013 Year in Review and Look Forward

As many take the next two weeks to unplug and recharge their batteries, I wanted to take the opportunity to reflect on what has been a tremendous year for the NAI.  

Why we believe in self-regulation

The short answer is “it works.” Self-regulation has come under attack recently, particularly in the context of over-simplified debates about browser-based choice mechanisms. These discussions, which tend to be written in sound bites, focus on two core elements of self-regulatory programs: transparency and user control. 

Survey Says: 2013 is a Winning Year for Third Parties

Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a mobile code for cross-app data collection, which we’ll finalize in the coming weeks. We also conducted our first annual member survey, and our members’ responses helped to shape the productive conversations and debates that made our Summit so successful.

Looking Back at Yesterday's Hearing, Looking Forward to our Summit

Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing Director of the DAA, Harvey Anderson of Mozilla, Justin Brookman of CDT, and Adam Thierer. You can find their testimony on the Senate Commerce Committee website.

NAI Releases 2012 Compliance Report

This morning, the NAI released the 2012 Annual Compliance Report, which describes the NAI's multi-pronged approach to self-regulation and summarizes the NAI's findings. The 2012 annual compliance review found that NAI members, on the whole, comply with the NAI's Code of Conduct and take their responsibilities seriously. This is a story about innovative digital advertising companies investing significant resources to develop, implement, honor, and enforce industry best practices for online advertising.   

Looking Ahead

It’s amazing how quickly we’ve settled in to 2013, but here we are, well into Q1. 2012 was a groundbreaking year for the NAI. I’m even more excited about what’s ahead.

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