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Marc Groman's blog

Passing the Torch at NAI

It is my passion for technology, innovation and privacy that first led me to NAI and it has been my privilege to serve as CEO for the past three years, but I've decided to pass the torch.  I am writing this post to share the news that I have decided not to renew my contract with NAI in order to pursue new opp

Will Privacy Be Discussed During AdWeek in New York?

When NAI is there, most definitely.  We understand the privacy challenges faced by our members and the brands they partner with.  In fact, here at NAI, we are working on them every day.


Promoting the Ethical & Innovative Use of Data for Digital Advertising

Last week at the IAPP’s 2014 Privacy Academy in San Jose, CA, IAPP Vanguard Award recipient David Hoffman, who serves as Intel’s director of security policy and its global privacy officer, called on privacy professionals to make a pledge by Tweeting the hashtag #datainnovationpledge and to make a virtual promise to “promote the ethical and innovative use of data.”  (Read David’s blog

What will a Post-Cookie World Look Like?

I had the honor of speaking last week at the International Association of Privacy Professionals (IAPP) Privacy Academy and CSA Congress 2014. The formal title of my presentation was “The Future of Maintaining State: Business and Policy Considerations for Next-Generation Tracking in the Mobile Environment.”

A Look Ahead: Summary of NAI All-Member Call Held This Week

NAI conducted a member update conference call earlier this week.  More than 50 NAI members participated and during the hour-long conference call, the NAI team briefed members on important issues and shared some new and exciting updates.

A Dozen Privacy Rock Stars Makes One Great Organization

Any reader of this blog knows that NAI is a non-profit, self-regulatory organization dedicated to responsible data collection and use for digital advertising. What you may not know is that NAI is led by an elected Board of Directors from a diverse cross-section of member companies. 

Time for a little boasting. No other industry organization has a Board of Directors comprised of individuals who have the depth of experience, reputation and accomplishments in the privacy and advertising sectors as the 12 members of NAI’s Board. 

AlleyWatch’s “People Who are Changing Advertising” List Features NAI Members

AlleyWatch.com this week listed the “15 People In NYC Who Are Changing Advertising That You Need to Know About.”  We are beaming with pride here at NAI as eight of these 15 all-stars are from NAI member companies.  

New Survey Shows Growing Consumer Acceptance of Mobile Tracking - Will Industry Meet Consumer Education and Choice Challenges?

According to a post on Adotas, a recent survey of 1,000 consumers by the firm Punchtab found that “nearly a third of consumers (27%) say they are likely to allow retailers to track their mobile location in exchange for valuable coupons, shorter checkout times and sales promotion.” In addition, “while privacy was the primary concern against mobile tracking followed by excessive marketing, a growing number o

NAI President Marc Groman Weighs in on the Value of Self-Regulation

A recent article on the Broadcasting & Cable website reported on comments by the Center for Digital Democracy (CDD) to the White House’s National Telecommunications & Information Administration (NTIA) that industry self-regulation has been a failure and that legislation is the only solution to the complex privacy issues we face today. 

Energized, Optimistic and Eager to Move Forward with NAI

I am reflecting upon last month’s NAI Member Summit and thought I would share some thoughts as well as my vision for the future of NAI.  

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