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Bruce Morris's blog

Reinventing NAI

A blog post by Bruce Morris, NAI's VP for Member Services & Business Development.

 

 

Responsible Data Management and Maintaining Consumer Trust

This week GfK released a survey about consumer attitudes regarding online privacy. Spending as much time as I have in media, I’m generally skeptical about all polls and surveys because in many cases the questions asked dictate the results. On top of that, I don’t think there were any dramatic revelations in this latest GfK poll. 

At Your Service

As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I am to join and help expand the organization as well as get to know you all.  I was chiefly attracted to this role by the membership, a group of professionals that are deeply dedicated to self-regulation and responsible advertising.  As we work together, please know that outperforming against member needs will always be my focus, whether it is:

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