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Anthony Matyjaszewski's blog

Clarifying Transparency Requirements in Guidance for NAI Members

In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are pleased that this document has provided some much needed clarity regarding the NAI’s restrictions on tailoring advertisements related to health conditions.

The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance

The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive Data for Tailored Advertising with the understanding that while targeted ads help to fund a robust and diverse Internet and provide users with relevant ads, a user’s engagement with certain limited types of content may not always be appropriate for Tailored Advertising.

Update on the 2020 NAI Code

After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten days, on January 1st, 2020, placing a number of new requirements in the areas of Tailored Advertising and Ad Delivery and Reporting on NAI members.

2018 Annual Compliance Report Released

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Code, these members actively worked with NAI staff during the course of the year to ensure that these issues were resolved quickly.

NAI Releases New Cross-Device Guidance

The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance)The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect on June 19, 2017 after a brief implementation period.

What to Know Now

2015 Update to the NAI Mobile Application Code

In 2013, NAI released its first Mobile Application Code in order to clarify how the principles of the 2013 NAI Code of Conduct, including Notice and User Control, applied in the growing mobile “Cross-App Advertising” ecosystem.

Compliance Report Shows Continued Commitment to High Standards by NAI Members

NAI is pleased to release our sixth Annual Compliance Report today, providing a summary of the findings from our compliance monitoring processes during the 2014 compliance period (January 1, 2014 to December 31, 2014).

NAI is Needed Now More Than Ever: Why I Believe in Strong Self-Regulation

I am fascinated by Silicon Valley and, as an American, incredibly proud of  the innovation of US companies ranging from startups to household names.

Like most consumers, I’m hooked! I use most of the products and services developed in Silicon Valley every day.  A small sample: social networking, email, online shopping,  cloud backup services,  music streaming and  video sharing services. I love it. All of it. 

NAI Leading the Way on High Standards for Health Data

The use of health data in advertising continues to be a hot topic and the Federal Trade Commission (FTC) has long taken the view that information about health and medical conditions may be sensitive.  In a recent speech before the U.S.

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