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Anthony Matyjaszewski's blog

Update on the 2020 NAI Code

After an eventful 2019, The NAI is preparing for a momentous twentieth anniversary year in 2020. The thoroughly revised 2020 NAI Code of Conduct will go into effect in ten days, on January 1st, 2020, placing a number of new requirements in the areas of Tailored Advertising and Ad Delivery and Reporting on NAI members.

2018 Annual Compliance Report Released

The Network Advertising Initiative (NAI) today released its 2018 Annual Compliance Report, a review of members’ adherence to the 2018 NAI Code of Conduct (Code). The report shows that, while NAI staff found that some member companies had various non-material violations of the Code, these members actively worked with NAI staff during the course of the year to ensure that these issues were resolved quickly.

NAI Releases New Cross-Device Guidance

The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance)The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect on June 19, 2017 after a brief implementation period.

What to Know Now

2015 Update to the NAI Mobile Application Code

In 2013, NAI released its first Mobile Application Code in order to clarify how the principles of the 2013 NAI Code of Conduct, including Notice and User Control, applied in the growing mobile “Cross-App Advertising” ecosystem.

Compliance Report Shows Continued Commitment to High Standards by NAI Members

NAI is pleased to release our sixth Annual Compliance Report today, providing a summary of the findings from our compliance monitoring processes during the 2014 compliance period (January 1, 2014 to December 31, 2014).

NAI is Needed Now More Than Ever: Why I Believe in Strong Self-Regulation

I am fascinated by Silicon Valley and, as an American, incredibly proud of  the innovation of US companies ranging from startups to household names.

Like most consumers, I’m hooked! I use most of the products and services developed in Silicon Valley every day.  A small sample: social networking, email, online shopping,  cloud backup services,  music streaming and  video sharing services. I love it. All of it. 

NAI Leading the Way on High Standards for Health Data

The use of health data in advertising continues to be a hot topic and the Federal Trade Commission (FTC) has long taken the view that information about health and medical conditions may be sensitive.  In a recent speech before the U.S.

On Regulation: A Response to The Economist’s Special Report on Advertising and Technology

 

NAI Counsel & Assistant Director of Compliance Anthony Matyjaszewski responds to the Economist Special Report on Advertising and Technology.

 

When the Economist published a Special Report on Advertising and Technology in its September 13, 2014 issue, we were pleased to see the focus on technological advances, many of them from NAI members.

Another Look at NAI's High Standards for Health Data

A blog post by Anthony Matyjaszewski, NAI's Counsel & Assistant Director of Compliance.

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Technical Compliance & Education - Follow Up on the White House Big Data Report

This morning NAI President & CEO Marc Groman shared his thoughts and analysis with members about the recently-released White House report on big data. I would like to add my own thoughts to the conversation about two topics I’m particularly passionate about - technology and education. First, the Report to the President on Big Data issued last week by the President’s Council of Advisors on Science and Technology highlighted the need to use technologies to improve privacy protection.

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