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Anthony Matyjaszewski's blog

NAI Releases New Cross-Device Guidance

The NAI is pleased to announce our newly finalized Guidance for NAI Members: Cross-Device Linking (Guidance)The Guidance was formally released to the NAI membership on May 22, 2017 and goes into effect on June 19, 2017 after a brief implementation period.

What to Know Now

2015 Update to the NAI Mobile Application Code

In 2013, NAI released its first Mobile Application Code in order to clarify how the principles of the 2013 NAI Code of Conduct, including Notice and User Control, applied in the growing mobile “Cross-App Advertising” ecosystem.

Compliance Report Shows Continued Commitment to High Standards by NAI Members

NAI is pleased to release our sixth Annual Compliance Report today, providing a summary of the findings from our compliance monitoring processes during the 2014 compliance period (January 1, 2014 to December 31, 2014).

NAI is Needed Now More Than Ever: Why I Believe in Strong Self-Regulation

I am fascinated by Silicon Valley and, as an American, incredibly proud of  the innovation of US companies ranging from startups to household names.

Like most consumers, I’m hooked! I use most of the products and services developed in Silicon Valley every day.  A small sample: social networking, email, online shopping,  cloud backup services,  music streaming and  video sharing services. I love it. All of it. 

NAI Leading the Way on High Standards for Health Data

The use of health data in advertising continues to be a hot topic and the Federal Trade Commission (FTC) has long taken the view that information about health and medical conditions may be sensitive.  In a recent speech before the U.S.

On Regulation: A Response to The Economist’s Special Report on Advertising and Technology

 

NAI Counsel & Assistant Director of Compliance Anthony Matyjaszewski responds to the Economist Special Report on Advertising and Technology.

 

When the Economist published a Special Report on Advertising and Technology in its September 13, 2014 issue, we were pleased to see the focus on technological advances, many of them from NAI members.

Another Look at NAI's High Standards for Health Data

A blog post by Anthony Matyjaszewski, NAI's Counsel & Assistant Director of Compliance.

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Technical Compliance & Education - Follow Up on the White House Big Data Report

This morning NAI President & CEO Marc Groman shared his thoughts and analysis with members about the recently-released White House report on big data. I would like to add my own thoughts to the conversation about two topics I’m particularly passionate about - technology and education. First, the Report to the President on Big Data issued last week by the President’s Council of Advisors on Science and Technology highlighted the need to use technologies to improve privacy protection.

Happy Privacy Day from the NAI!

Advertising makes possible much of the content on the Internet.  Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs than would otherwise be possible.  Online behavioral advertising (“OBA”) works more efficiently than other forms of online advertising, thus allowing more free content to be provided by publishers and fewer ads to be seen by consumers.  However, the complex business-to-business data collection and sharing practices between Web publishers and advertising networks raise some valid questions.

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