The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices.
In the past year the NAI has grown substantially, and we now include 40 companies, including all ten of the largest online advertising networks.
Both the NAI and its member companies are working on a variety of significant initiatives to enhance consumer transparency and choice for online behavioral advertising. We’re starting this blog as way for both the NAI and its member companies to share their perspectives about the online advertising industry; data and privacy practices; emerging technologies; and public policy.
Toward that goal, we’d like to share a few of the resources and tools available through the NAI site.
First, the NAI may be best known for its “opt-out” tool through which consumers have a centralized mechanism for choosing whether they want to opt out of online behavioral advertising by some or all of the NAI’s member companies.
· NAI Opt-out Tool: http://www.networkadvertising.org/managing/opt_out.asp
The NAI offers an FAQ answering common consumer questions:
To educate consumers about online advertising, we’ve also established a page with helpful videos and links:
· NAI Education: http://www.networkadvertising.org/managing/learn_more.asp
There are other links available on this blog detailing the NAI’s work on compliance issues, technological initiatives by NAI member companies, as well as a listing of blogs from other industry and advocacy organizations who are part of the dialogue about best practices for online advertising.
The NAI and its members look forward to continuing this important conversation.
Rob Gratchner, Microsoft
NAI Board Chairman