Blog - NAI: Network Advertising Initiative

Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry

April 2, 2024

By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

Location Data for Tomorrow: NAI Shaping Industry Guidelines

March 12, 2024

By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

NAI Comments on COPPA NPRM

March 12, 2024

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024

By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what

NAI Submits Comments to CFPB on Financial Advertising

January 2, 2024

On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data

NAI Comments on Colorado Universal Opt-Out Shortlist

December 12, 2023

On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following

NAI Comments on NTIA Kids Online Health and Safety RFC

November 17, 2023

On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.

NAI Comments on Health Data Privacy RFI

September 29, 2023

On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should

How Ad-Tech companies help bolster small publishers and advertisers.

September 20, 2023

Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering to industry best practices for data privacy. Find out

Tony Ficarrotta Returns to the NAI as VP and General Counsel

September 11, 2023

Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology

Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal Analysis

September 6, 2023

NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement

NAI Legal and Regulatory Analysis: Sensitive Health Information

September 5, 2023

Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways

Comparing U.S. Comprehensive State Privacy Laws: Treatment of Pseudonymous Data

Katherine Danko

August 14, 2023

As of August 2023, 13 states have passed comprehensive data privacy law (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but

Comparing U.S. Comprehensive State Privacy Laws: Enforcement and Opportunity to Cure

Micah Russel

August 14, 2023

As of July 2023, 13 states have passed comprehensive data privacy laws (including Florida, which enacted a law with a broad set of consumer rights and requirements for companies, but

NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR

August 9, 2023

On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s Health Breach Notification Rule (HBNR). NAI’s