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Matt Nichols's blog

Update on Viewed Content Advertising

The NAI’s “Guidance for NAI Members: Viewed Content Advertising” (Guidance) announced in 2018 that the collection of Viewed Content Data (VCD) for Viewed Content Advertising (VCA) would become a covered activity under the NAI Code, enforced on January 1, 2019.

NAI Consumer Survey: Digital Advertising, Online Content, and Privacy

In late 2017, the NAI was given the opportunity to apply for a pilot survey program in order to run opinion polls and market research on internet users. With this chance to learn more about consumer opinions, we sent out a survey that obtained the responses of 10,000 U.S. consumers to find out more about what they think about online privacy, digital advertising, the ad-supported internet, and ad blocking. The survey was conducted January 29th to February 1st, 2018. 

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