By Eric Simon, EVP & General Manager of Operations, Yieldmo
Yieldmo is excited to become a member of the Network Advertising Initiative (NAI), the self-regulatory organization dedicated to responsible data collection and its use for digital advertising.
Yieldmo is a design driven mobile advertising platform connecting buyers and sellers around our unique mobile ad formats. This helps us drive high value user experiences across all mobile devices and platforms and, in doing so, paves a road for marketers to achieve better ROI and publishers to attain higher yield for their inventory.
Mobile advertising is not the way of the future – it’s the way of the present. Researchers predict that this year, 3.2 billion people or 44% of the world’s population will have access to the Internet. Of that number, more than 2 billion will be getting online with mobile devices. In the U.S., the number of mobile-only internet users exceeded the number of desktop-only internet users in 2015. And the latest numbers show that nearly 80% of the digital population in the U.S. is accessing the Internet on both desktop and mobile platforms.
So it’s no surprise that our business has expanded quite a bit over the past three years. As we’ve grown, we have increasingly seen demand from members of the programmatic buying community who are interested in using 1st and 3rd party data for targeting using our ad formats. And while forging these relationships with the data driven and programmatic marketing community, it becomes essential for us to adhere to the highest standards for user privacy.
At Yieldmo, membership in NAI helps our business to thrive while maintaining a constant commitment to privacy. We’ve been impressed with the NAI team’s understanding of our mobile-first technology and their rapid advancement into the mobile space.
NAI’s Codes of Conduct are thorough and its compliance process is rigorous. Two years ago, NAI released its first Mobile Application Code, applying its high standards for responsible data practices to the mobile environment for the first time. In 2015, NAI released an Update to the Mobile Application Code. These efforts show a consistent commitment to including and supporting mobile companies and helping a wide variety of NAI members make privacy a top priority.
We’re looking forward to being an active member of the NAI community and working together as the digital landscape – and our technology – continues to evolve.