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House Commerce Committee Examines Consumer Privacy Attitudes

Last Thursday, the Subcommittee on Commerce, Manufacturing and Trade of the House Energy & Commerce Committee held a hearing entitled “Understanding Consumer Attitudes About Privacy.”

Among other things, the hearing focused on the successful deployment of the advertising choice icon by the cross-industry self regulatory program.  Both the Digital Advertising Alliance and NAI member Microsoft testified about how industry is providing consumers with enhanced transparency and choice for online behavioral advertising.

Witness testimony is available here.