Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We have been, and continue to be, committed to best practices in online behavioral advertising. That commitment is illustrated by our decision to hire Marc Groman as Executive Director and General Counsel. We are confident in Marc’s ability to lead the NAI and its continued commitment to meaningful self-regulation, consumer education and development of privacy best practices in online behavioral advertising. He is a seasoned and respected privacy professional and attorney and will be a strong resource and advocate for the NAI’s 78 member companies.
Marc comes to the NAI from the FTC where he was their Chief Privacy Officer and has over a decade of experience to tackle cutting-edge privacy issues. He has a deep understanding of today’s complex policy debates around online advertising, privacy and self-regulation, so he was a natural fit to lead the NAI.
I want to thank our current NAI Executive Director Charles Curran. Chuck has done a phenomenal job as executive director. Through his commitment, dedication and intelligence, the NAI has become a much stronger organization. He led the NAI through an incredible increase in membership including fifteen of the largest online advertising networks. He was the driving force behind the development of Web resources for consumers, including the NAI Opt-out Tool, that have received millions of unique visits. In addition, he has worked with cross industry groups to help drive the enhanced notice effort. Chuck will serve an advisory role for the NAI while Marc ramps up.
It’s a great time to be in the online ad business, especially on the ad technology side. We will continue to improve the user experience for consumers, continually monitor best practices and with Marc Groman, we will improve our dialog with regulators and advocates.
Rob Gratchner, Microsoft
NAI Board Chairman