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Anthony Prestia's blog

NAI Partners with MMA on Mobile Application Code Webinar

On August 21, the NAI partnered with the MMA on a webinar titled The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem. This webinar discusses the basics of the NAI compliance program and how it will be adapted to the mobile environment, the most important provisions of the NAI Mobile Application Code, and how the NAI's mobile efforts fit with other industry initiatives.

NAI Releases Mobile Application Code

This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI's self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the high standards of the 2013 NAI Code of Conduct to mobile devices while simultaneously providing ample flexibility for the still-young mobile ecosystem to develop.

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