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Tamera Reynolds and Audrey Trainor Bring Data Privacy, Governance and Compliance Expertise to NAI Board

The NAI welcomes GroupM’s Tamera Reynolds and Audrey Trainor of MediaMath to the NAI Board of Directors. They join Dan Hegwood, Markus Ruhl, and Matthias Mattiesen as new board members in 2020.

Tamera Reynolds is a Senior Partner and Associate General Counsel for the international media investment company, GroupM. Reynolds is responsible for strategic tech and data partnerships and data privacy compliance, across GroupM and its agencies. 

Reynolds previously was VP of Global Legal Counsel for Xaxis, the advanced programmatic arm of GroupM. While at Xaxis, she led (and continues to lead) legal and privacy support across a broad range of business functions including technology partnerships, intellectual property, privacy, and new business and policy initiatives.  

Prior to joining Xaxis, she worked at Sahara Media, Inc. and was instrumental in successfully executing an IPO during the 2008-09 financial crisis. The company subsequently was acquired by Youblast Global Inc.

“Tamera’s fifteen years implementating lawful and ethical procedures across multiple countries in the media industry makes her an exciting addition to the board,” said NAI President and CEO Leigh Freund. 

Audrey Trainor, Data Policy & Governance Manager at MediaMath, develops strategy on policy and process implementation around privacy, data use, and compliance. Her work helps ensure data is used ethically while ensuring continued growth at MediaMath. 

In addition to her leadership role with MediaMath’s Data Policy & Governance team, Trainor has led the NAI Precise Location Data and Opt-In Consent Guidance Working Group and served on the board of the Better Business Bureau of Metropolitan New York. 

“Audrey is an expert data policy strategist,” said Freund. “She works every day to make sure responsible data policies are part of an accountable and addressable supply chain for digital advertsing,” 

Tamera and Audrey join three board members appointed earlier in 2020, bringing the total membership on the board to twelve. Board members appointed in 2020 include:

  • Dan Hegwood – Xandr, Vice President, Legal

Dan Hegwood is Group VP for Xandr, and is responsible for Xandr’s global public policy program spanning privacy and other regulatory matters.  Hegwood also leads a team of attorneys covering Xandr’s international sales and operations.

  • Markus Ruhl – Global Data Privacy Officer, Publicis Groupe

Markus is a qualified attorney in Germany with over 20+ years of experience in various industries. He has worked for many years on emerging technologies, policy and global privacy issues, and spoken at privacy and security conferences.

  • Matthias Matthiesen – Quantcast, Senior Privacy Counsel

In his role as Quantcast’s Senior Privacy Counsel, Matthiesen works to manage the company's global privacy and data protection program and drive positive privacy and data protection changes at an industry level. Prior to joining Quantcast, he served as director of privacy and public policy at the Interactive Advertising Bureau Europe where led the industry’s strategy and approach to privacy and data protection in response to the GDPR and ePrivacy Regulation. 

The Network Advertising Initative’s other board members are Chairman Douglas Miller – Vice President and Global Privacy Leader, Verizon Media; Vice Chairman Ted Lazarus – Director of Legal, Google; Alan Chapell – President, Chapell & Associates (representing Eyeota); Dana Edwards, Senior Vice President, Engine Group; Duncan McCall, CEO & Co-Founder, PlaceIQ; Ken Dreifach, share holder, ZwillGen (representing Adroll), and Paul Harrison, Co-Founder & Chief Technology Officer, Simpli.fi.