Today, the Network Advertising Initiative (NAI) joined with other leading trade organizations representing America’s advertising industry as steering committee members of a new coalition, Privacy for America.
The mission of the Coalition is to promote a transformative, robust U.S. privacy framework that would set forth clear, enforceable and nationwide consumer privacy protections, establish new prohibitions on a variety of data practices, and strengthen enforcement by the Federal Trade Commission (FTC).
With our increasingly complex and evolving digital landscape, Americans deserve clear protections that prohibit companies from using their data in unexpected or harmful ways. Consumers should be able to count on strong data privacy and security protections without being subjected to endless notices, terms, conditions, and clicks to access the content and services they enjoy across the Internet.
The Coalition will build on and compliment the NAI’s nearly two decades as the leading self-regulatory organization for third-party digital advertising. We have always been committed to ensuring privacy protections throughout the digital advertising ecosystem, and this effort will promote federal privacy legislation to translate this commitment into a new law applying not only to digital advertising, but across the economy.
In the weeks ahead, the Coalition will meet with leaders in Congress, the Federal Trade Commission, the Department of Commerce, the White House, companies across the U.S. economy, and other key stakeholders to create robust new privacy protections to restore trust between consumers and businesses.
The Coalition will be drawing on the vast expertise and experience of Jessica Rich as a key advisor. Jessica is a former Director of the FTC’s Consumer Protection Bureau, and a steadfast proponent of strong consumer privacy and data security protection.