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January 2020

The NAI Continues to Lead Industry in Health Privacy with Publication of New Health Targeting Guidance

The NAI is opening what promises to be a busy year with new guidance on health-related ad targeting. The NAI has long imposed and enforced restrictions on the use of Sensitive Data for Tailored Advertising with the understanding that while targeted ads help to fund a robust and diverse Internet and provide users with relevant ads, a user’s engagement with certain limited types of content may not always be appropriate for Tailored Advertising.