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July 2019

The ICO Report on Ad Tech and RTB: Takeaways and Next Steps for the Ad Tech Industry

The recent updated report by the UK’s Information Commissioner’s Office (ICO) on advertising technology and real-time bidding (RTB) has gained a lot of attention, for good reason. It deserves a thorough read and careful consideration by all ad tech companies that process personal data of EEA (European Economic Area) residents.