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June 2016

Guest Blog: FTC’S Approach to Defining PII Challenges NAI Code of Conduct

By Gary A. Kibel, Partner, Digital Media, Technology & Privacy, Davis & Gilbert LLP

In April, I followed the advice of a former resident of my hometown to “Go west, young man,” and attended the 2016 NAI Summit in San Francisco. Little did I know that a quiet summit would erupt with fireworks when the FTC seemed to challenge the very foundation of the NAI Code of Conduct.